When Andy Murray walks out for his hotly anticipated Wimbledon semi-final against world number one Rafael Nadal, he will be looking to get one step closer to finally putting to bed one of the oldest jokes in tennis.
As soon as anyone brings up the topic of: "When was the last time a British man won a grand slam title?", instead of answering the question, people simply dissolve into laughter.
A chuckling Roger Federer got the crowd at the Australian Open going when he suggested that "it's 150,000 years" ago.
While Fred Perry triumphed at Wimbledon only 74 years ago, for many British fans that might well have been during the Ice Age.
"It's obviously been a huge, huge wait for us, and it's still obviously going on now," Murray said as he prepared to for his second successive semi-final at the grasscourt major.
"The crowd obviously would love to see a British player win Wimbledon. It's something that's kind of joked about amongst players and people within tennis about how long it's been since someone British has won at Wimbledon."
But jokes aside, the pressure on Murray to end the interminable wait for a British champion has been mounting by the second ever since six-times champion Federer made an unexpected exit in the quarter-finals on Wednesday.
As twice before Murray has made it to the showpiece of a slam -- at the 2008 U.S. Open and 2010 Australian Open -- and each time he has been railroaded by the genius of Federer.
His memorably broke down in tears at Melbourne Park in January at the sheer disappointment of it all but six months on and Britain wants to see the Scot shed tears of joy by holding aloft the famed Challenge Cup on Sunday.
Having played world number one Nadal 10 times, Murray is confident he has his strategy all worked out.
"You need to serve well and you need to play great tennis. There's not one way to play against him," said Murray, who was walloped by the Spaniard in their only previous grasscourt meeting and trails their overall head-to-heads 7-3.
"You don't want to leave the ball in the middle of the court to his forehand because (if you do) you'll do a lot of running.
"You've got to serve well, keep a good length and play well -- really, really, really well."
Murray fans will also have noted that the 2010 version of the Scot barely resembles the inexperienced free spirit that showed up a few years ago.
He is now fitter, stronger and widely acknowledged for his tactical nous on court, which helped him dismantle Nadal's game in spectacular fashion in Melbourne Park earlier this year before the Spaniard had to quit with knee problems.
"That match (at Wimbledon two years ago) was a big turning point for me. I didn't have the energy to compete with Rafa... and lost heavily," Murray, aiming to become the first British men's finalist here since Bunny Austin in 1938, blogged on Friday.
"A lot has changed since then. I've spent a lot of time getting physically stronger, a lot more time in the gym, and since then I've had good results against him.
"It's not daunting to face Rafa because, although he's obviously a great player, he's someone that I enjoy playing."
Nadal is probably revelling in all the expectation being heaped on the world number four, especially since some people are overlooking the fact he is on a 12-match winning streak at Wimbledon after missing last year's event due to his creaking knees.
It has not been an easy ride for the mighty Mallorcan so far this tournament. He has come through two five-set matches while Murray has lost just the one set.
But his fitness is no longer in question, his desire burns as strongly as ever and it will take an incredible effort from the Scot to stop Nadal reaching his fourth final.
While Murray will also be relying on 15,000 hollering fans to help him out of sticky situations should he find himself in a hole, Nadal threw down the gauntlet.
"Looking forward to my match against Andy, all of Centre Court will be shouting for Andy, I enjoy that," he Tweeted on Friday.
(Editing by Miles Evans; To query or comment on this story email email@example.com)