Time running out for WTA deal

Reuters - Sun, 01 Nov 19:38:00 2009

The Women's WTA Tour could be looking for a new sponsor after Sony Ericsson confirmed that they had still not decided to extend their current commitment past 2010.

TENNIS 2009 WTA Tour chairman Stacey Allaster - 0

Sony Ericsson, the mobile phone company, has sponsored the women's Tour since agreeing a six-year deal worth $88 million (£53.5m) in 2005 but the deadline for renewing its partnership is rapidly approaching and no agreement has been reached.

"The deadline to respond to the renewal is the end of this year," said Aldo Liguori, Sony Ericsson's corporate vice-president and head of global communications.

"We still have a little bit of time left. I can certainly confirm we are looking at it very carefully. We are looking at our sponsorship seriously.

"We haven't made any decision yet, and all options are open. We will announce the decision alongside our partner at the appropriate time. That's all that I can say today because as of today we've not made any decision."

Stacey Allaster (pictured), the chairman and chief executive of the WTA, said 2009 had been a good year for women's tennis.

"We've had good attendance. We've actually had an 11 percent increase in attendance for our premier events, which we think is fantastic, particularly when you look at how other events and leagues have done in 2009," she said.

"We know how tough it's been. But prize money increased 34 per cent and we had over $750m (£456m) of new stadiums open. All of that in a challenging economy."

Reuters

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  1. If the WTA would lower the prices of the sponsorships,­ perhaps they would find sponsors. Let the players make­ less money too. The whole world has been experiencing­ a financial crisis. Even wealthy people have been­ tightening their belts and watching what they spend. ­ Companies have been laying people off. Employees have­ accepted lower salaries in order to keep their jobs. ­ Freelance workers or privately held small businesses­ have seen a huge drop in their incomes. Why­ shouldn't the players and the entire WTA just be­ like the rest of the world and take a drop in pay? If­ they would consider lowering the prices of the tickets­ to the tournaments, they may find more people are able­ to afford to buy them and, in the long run, they will­ make more money and there will be fewer empty seats at­ the arenas. I say they should just wake up and get­ real along with the rest of the world.

    From W, on Mon 2 Nov 8:14PM
  2. Attendances may be up at premier events, but what are­ the figures like for other events (exclude GS events)?­ All I can remember is lots of empty seats and poor­ quality tennis.

    From Doh, on Mon 2 Nov 7:04PM
  3. Take a deep breath, you two.

    From kmf, on Mon 2 Nov 2:32PM
  4. this woman needs to give her head a shake if she thinks­ this year has been good for womens tennis. its been the­ worst year i can remember, just look at the ausie open­ womens final when there where empty seats in the­ stadium to see another boring, one-sided match, and­ then again at the french open, another boring one-sided­ final, then at wimbledon another predictable final. the­ season got interesting when kim clijsters came back and­ injected some much needed life and interest to the­ game. next year has to be better, clijsters back full­ time along with henin.

    From ajpbolton, on Mon 2 Nov 10:49AM
  5. So Stacey Allaster reckons it has been "a good­ year for women's tennis" does she. Well if she­ took her eye off the the accounts and watched a few of­ the matches she might think differently. The two worst­ number one ranked players in the sport's history­ (Jankovic and Safina) and the worst standerd of play I­ can remember.

    From Bobito, on Sun 1 Nov 9:57PM
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