Veteran striker Lee Bradbury insists Bournemouth must learn from their 4-0 thrashing by Rochdale at Dean Court.

The Cherries were put to the sword by Dale, who moved up to second courtesy of a Chris O'Grady double and a goal apiece from Chris Dagnall and Simon Whaley.

Nathan Stanton soured the victory for the visitors when he was sent off for a bad tackle on Bournemouth substitute Marvin Bartley, but the damage had already been done.

Bradbury said: "We can't expect to go on winning every week and must expect results like these to come along once in a while,

"It's all part of a learning process, not only for us, but also our manager Eddie Howe, who's relatively inexperienced. He will learn from it too. The main positive is that we've remained top of the table. It's how we bounce back is now the important bit."