Derek Llambias has moved to allay anger among Newcastle fans following the announcement by owner Mike Ashley to sell naming rights to St James' Park.
Ashley announced his plans last week after also confirming he would not be selling the Coca-Cola Championship club but it has met with universal opposition.
However, the Newcastle managing director has attempted to alleviate the anger by insisting the name of St James' Park would not be sacrificed.
Llambias told Sky Sports News: "We are just looking to explore and maximise all our revenues. We've got a great opportunity at the moment because our sponsorships are coming to an end. So we have a kit sponsor, we have shirt sponsors and then we have stadium right sponsors.
"So our intention is to put a package together that would include for instance stadium rights with a jumbo screen included in that sponsorship which is great for the fans as well.
"Our intention is to have - for instance sportsdirect.com@ St James' Park. We were never going to lose St James' Park, it was always going to be @ St James' Park."










Comment 1 - 15 of 15
Is this site for gay people,wearing sunglasses and Newcastle hats????????
keegan back wot a club before asley wot a team after
keegan back
Thousands of you give your money to these con artists every time the TOON play at S J P. Stop spending money in the club shop, the bars and catering facilities in the ground, and they might just leave sooner because they're not getting anything out of it.
Stay in your seat at half time for every home game in a show of solidarity and support the team, our club - not ASHLEY. He's laughing all of the way to the bank. Look at Ashley and Lambias on M O T D. They're laughing at us. 36 thousand TOON supporters stay in their seats at half time - at every home game - suddenly, it's Ashley and Lambias that look like victims. NOT US ! Get a grip man..
David Kay. Pay. Ashley stay.. No pay. Ashley away.
You see n u m p t y' s complaining about how bad the team is, then they go down stairs at half time and spend 6 quid on two pints of pi $$. This is Ashley's profit. You stay away you t i t
Shaun your full of it. If you don't agree... stay away. Not just skip a pie oh that'll hurt him. You make me laugh.
Rıght I have been away from my town army for almost a yr but I have been readıng most of the comments, and yes maybe the ownener needs to go back to London, but also the players need to pull theır own weıght whıch they look lıke they are, but I am pleased they got rıd of Mıchael Owen he was not rıght for the town. I had only been to a couple of matches but I have always supported the town and always wıll. I wıll be back ın the UK next wk so when I have some spare money I wıll take my new partner from Turkey to see the best north east team to play. Plus also hıs nephew wants to play for them I just hope that Newcastle can send some1 to see hım play he ıs good.
Hey. Here's a good idea - when you go to the match on Saturday, why don't you waste your hard earned money on beer, pop, burgers and pies for yourself and the kids, just to let Ashley know how much you support the way he's killing our football club. I'll continue to buy my season ticket, but I'll never spend another penny on the club while Ashley's in charge..............
No shaun
he's a mackem.
The n u m p t y that gave comment 4 a thumbs down must be a supporter of Lambias and Ashley. Pardon the french, if that's what it was.....
Corrupt
Unscrupulous
Narcissistic
Tedious
Scum
GET OUT OF OUR CLUB AND TAKE YOUR SPORTS DIRECT SIGN WITH YOU.....TRYING TO APPEASE THE FANS WITH A @#$% JUMBO SCREEN WTF?
OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT OUT
Tomorrow morning, after you've applied your acne hide make up, get your bags and p i $ $ off back to London you micey piece of $ h i t. Your presence here, like Ashley's, is malignant.
Flogging a dead horse...
Another load of lies from the liars who currently occupy Barrack Road. They are despicable.
Does this sheister honestly expect us to swallow a single word of his spiele - he is a proven liar!
I hate this bloke almost, i said almost, as much as i hate his boss.
Just shut up, pack up and get out . . . . NOW!!!!!
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