Charlton have landed a six-figure shirt sponsorship deal with the Kent Reliance Building Society.

The League One Addicks have agreed a three-year deal and will have the logo of krbs.com emblazoned on the front of their shirts.

Charlton plc chairman Derek Chappell said: "It's great news for the club that this deal has been agreed with KRBS.

"Given the current financial climate, it's a difficult time for clubs seeking sponsorship deals, which is illustrated by the fact that around 30 clubs are currently without a shirt sponsor for next season.

"But we are thrilled that KRBS see the value of a long-term association with us, and we are looking forward to a fruitful partnership for both parties."