Fulham manager Roy Hodgson has demanded his players "fight like tigers" as the club resume their battle against relegation.The Cottagers, who have had a £4million bid for Watford striker Marlon King turned down, travel to West Ham on Saturday two points adrift of safety.

Hodgson insists the club must target victory in all 17 remaining matches if they are to survive in the Premier League.

"To my mind every game has to be viewed as cup final and we must prepare in that way," he said.

"It would be wrong of me to categorise opposition teams in the hope of securing points from certain games.

"Instead we should be fighting like tigers in every match. The identity of the opposition is a secondary factor."

Fulham have won just two Premiership matches all season with the second of those victories a 3-1 triumph over Reading at the start of November.

Hodgson has been in charge for two matches - a New Year's Day defeat by Chelsea and FA Cup draw with Bristol Rovers - and is eager to register that first win that will spark a change in fortunes.

"The only time we'll see an increase in the players' confidence is when we get some good results," he said.

"In that sense we're in a vicious circle whereby when the results aren't there we can't expect the confidence to be there.

"Training is more than acceptable and the desire of the players to do well is entirely satisfactory.

"But you don't change confidence by talking, you do it by getting a few wins."

Fulham's appalling away record of having not won on the road in the top flight since September 2006 does not bode well for their trip to Upton Park.

And Hodgson, who insists the fixture has come too early in his reign to judge his impact at Craven Cottage, admits Fulham are overshadowed by their capital rivals.

"To judge the impact of a new coach after 10 days or two weeks is too soon. It's a bit early to tell," he said.

"West Ham is more of a bread and butter fixture than Chelsea, if there are such things as bread and butter games.

"Under normal circumstances West Ham would hope to be surviving comfortably and looking for top-mid table places.

"That's where West Ham are and is not where we are, so they have a great advantage over us."

Jimmy Bullard could figure at Upton Park after recovering from the knee problem suffered against Newcastle 16 months ago - which was also last Fulham's away win.

The popular midfielder, a £2.5million signing from Wigan, played just four fixtures for Fulham before sustaining the career-threatening injury.

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