Australia's first-class competition is to be called the Sheffield Shield once more after new sponsors Weet-Bix chose to restore the popular name of the competition, according to The Australian newspaper.

The tournament has been known as the Pura Cup since 1999, but in a move which will please the purists, Weet-Bix agreed that the Sheffield Shield could resume the name it had borne for 107 years.

It promises to be a popular move, with many fans unhappy that the traditional name had been replaced with a sponsor's for nearly a decade.

Many have still referred to it as "the shield" throughout this period.

Weet-Bix handed the shield to James Sutherland, Cricket Australia's chief executive, at a breakfast meeting on Wednesday.

Brett Lee, a Weet-Bix ambassador, was also present.

Cricket Australia had been searching for a sponsor since March, when speculation began that the competition would revert to its old name unless another sponsor signed.

In the end, CA appear to have found a perfect solution - a sponsor who is happy not to stamp their own mark over history.