Liverpool managing director Ian Ayre believes the club will continue to maximise their revenue by embracing "difference and change".
The Reds on Thursday provided an example of their thinking by announcing a six-year kit deal with United States-based firm Warrior.
In a departure from the tried-and-tested route of picking a well-established football strip manufacturer, Liverpool struck a deal with a company whose field of expertise has previously been limited to ice hockey and lacrosse.
A reported £150million over the course of the deal may have had plenty to do with the choice but Ayre insists they are not afraid to tap previously unknown areas if it means the best for the club.
"The greatest sportswear brands in the world all had a huge interest in being Liverpool's partner - we chose one of those and we are very happy with it," Ayre told Press Association Sport.
"You should embrace difference and change if you want to move forward and we have done that. Other examples include hiring people from outside football who bring fresh ideas and a new approach."
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Love or hate LFC, you cannot fault them for self-publicity.
The Warrior agreement is not just good for LFC but UK football as a whole, bringing a new player to Uk has to be good, the quality looks good, obviously the link with Liverpool has a worldwide appeal to the company but more links to the Uk will surely follow.
according to todays guardian newspaper and the transfer ticker website the deal is worth a total of 300 million. but hey its only money. Cash is king.
They are fakes
Sez where di you see these kits ?
I really hope the two kits ive seen from this brand are real as they are best ive seen for long time and id buy both.
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