QPR have announced a lucrative new five-year kit sponsorship deal with Lotto Italia which could be worth up to £20million.The deal, worth up to £20million over the next five years should the club can gain promotion to the Premier League, is due to begin at the start of next season and is the most financially rewarding in the club's history.

Flavio Briatore, Chairman of QPR Holdings Limited, said: "This is the first significant new partnership for the Club since I became involved and I am very excited about it.

"I look forward to working with Lotto as we aim to achieve our objective of returning QPR to the Premiership."

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