TORONTO (AFP) - David Beckham was a winner in his first Major League Soccer All-Star Game here, the English midfielder helping the MLS All-Stars defeat England's West Ham 3-2.

Dwayne De Rosario netted a penalty kick in the 69th minute for the winner as the MLS select lineup improved to 5-0 against international foes since the format began in 2003.

Christian Gomez and Cuauhtemoc Blanco scored first-half goals for the MLS squad while Dean Ashton netted both goals for West Ham before a sellout crowd of 20,844.

MLS teams have defeated Mexico's Chivas of Guadalajara, England's Fulham and Chelsea and Celtic of Scotland in prior all-star matchups.

The Hammers opened the scoring in the 26th minute when Ashton ran onto a through ball from Carlton Cole and blasted a right-footed shot into the net.

But West Ham's lead lasted less than a minute, with Beckham playing the ball to Blanco, who back-heeled it to Gomez, who blasted the ball past goalkeeper Robert Green.

Beckham had his first free-kick chance in the 39th minute from 30 meters when Blanco was fouled, but the ball was cleared by Hammers captain Lucas Neill after curling around the wall.

Beckham boosted the league's global profile when he jumped to the Los Angeles Galaxy last year after playing out his Real Madrid contract, a landmark 250 million-dollar deal that has only a 5.5 million-dollar salary base for playing matches this season with sales and incentives a major part of the deal.

Mexico's Blanco lifted the MLS lineup to a 2-1 half-time lead with a goal in the 44th minute, zipping a right-footed shot through a jumble of players and inside the far post.

West Ham drew level in the 67th minute when Ashton blasted in a shot off a defender's head.

Again the North American side answered, Houston midfielder De Rosario being brought down in the box by Neill in the 70th minute. De Rosario booted the ball in off the crossbar for the decider.

Former Aston Villa striker Juan Pablo Angel found the net seconds later but an offside call wiped out the tally.