Reuters - Fri, 26 Feb 08:27:00 2010
Asia is clearly capable of hosting one of women's golf's Major championships in the future, according to new LPGA commissioner Michael Whan.
The top four professional women's tournaments do not have the tradition or stability of the men's equivalents but none has ever been played outside North America or Europe.
"There is certainly zero doubt that the (Asian) markets we are in can handle a major, that we can get media coverage, that we can get television coverage and that the players would come," Whan told Singapore's Straits Times newspaper.
"All of those check marks are checked and so is it feasible? The answer is yes, it is."
Of the current majors, only the Women's British Open is played outside the United States with the Kraft Nabisco Championship, LPGA Championship and US Women's Open rounding out the quartet, as classified by the LPGA.
The Ladies European Tour classes the Evian Masters, which is played in France, as a Major.
The lucrative Asian golf market is becoming increasingly attractive to professional tours with the men's US PGA, European Tour and World Golf Championship all now sanctioning events on the continent.
In women's golf, however, the commercial growth has been matched by Asian playing success with seven out of the current top 10 on the LPGA money list hailing from the continent.