Eurosport - Thu, 28 Jan 10:18:00 2010
Fans at four pubs in London, two in Manchester and one each in Cardiff, Edinburgh, and Dublin will be able to wear special glasses and become the first audiences anywhere in the world to watch live 3D sport.
Sky Sports will transmit two live feeds - one to its traditional customers and another in 3D.
Two separate commentary teams, two camera crews and two production teams will produce the simultaneous broadcasts.
BSkyB will not name the pubs, for fear of overcrowding, but estimate that between 450 and 700 viewers will get to see the match in 3D.