DAY SEVEN IN A NUTSHELL
Frenetic: The busiest day of the games so far saw the athletics start, with 80,000 fans flooding into the Olympic Stadium - causing long public transport delays in the morning. Michael Phelps won his last individual race before retirement. The archery and judo competitions reached their end, while in the velodrome and at Dorney Lake there was more success for the host nation.
LEADING BRITS IN ACTION
Victoria Pendleton held off China's Guo Shuang to claim gold in the women's track cycling keirin.
Great Britain's men and women broke the world records in their respective team pursuits as the men demolished Australia for gold.
Katherine Grainger won an Olympic gold medal at the fourth time of asking when she powered to victory in the women's double sculls with partner Anna Watkins.
Alan Campbell took a bronze in the men's single sculls, while George Nash and Will Satch did likewise in the men's pair.
Rebecca Adlington won a bronze behind 15-year-old Katie Ledecky in the 800m freestyle, while Lizzie Simmons was fourth in the 200m backstroke.
Andy Murray defeated Novak Djokovic to guarantee at least a silver medal in the men's singles tennis and set up a final against Roger Federer.
Karina Bryant won judo bronze in the +78kg category, beating Iryna Kindzerska to grab a place on the podium.
Carl Myerscough failed to make the shot put final, while Jo Pavey and Julia Bleasdale finished seventh and eighth respectively in the women's 10,000m final.
Jessica Ennis leads the women's heptathlon after four of seven events, recording personal bests in the 100m hurdles and 200m.
Britain's women footballers lost 2-0 to Canada in a disappointing quarter-final in Coventry.
Britain's men's hockey team beat Pakistan 4-1 to boost their hopes of a semi-final berth.
Charlotte Dujardin set a new Olympic record of 83.663 to help Britain top the dressage qualifying standings.
Sailing intermediate standings: Ben Ainslie (Finn) - 2nd, Women's 470 - 1st, Men's Star - 1st, Alison Young (Laser Radial) - 5th, Paul Goodison (Laser) - 8th, Men's 470 - 1st. Men's 49er - 4th.
Can Jess do it? Having been subjected to perhaps the most intense scrutiny of any British athlete at London 2012, Jessica Ennis produced some sparkling performances in a packed Olympic Stadium. She has plenty of work left to do, but is three events from sporting immortality.
Britain's cyclists. Gold medals in both finals and a world record in women's team pursuit qualifying represents a staggering return for a track cycling team that continues to push its standards ever-higher.
Britain's swimmers. With just four events remaining, the host nation's medal haul from the pool stands at just three - two bronzes for Adlington and Michael Jamieson's silver. Not what was expected from a highly-rated squad coming into the Games.
IMAGE OF THE DAY
GOLD MEDALS WON TODAY
Rowing - Men's Quadruple Sculls - Germany
Rowing - Men's Pair - Eric Murray and Hamish Bond (NZL)
Rowing - Women's Double Sculls - Anna Watkins and Katherine Grainger (GBR)
Rowing - Men's Single Sculls - Mahe Drysdale (NZL)
Shooting - Men's 50m Free Rifle Prone - Sergei Martynov (BLR)
Shooting - Men's 25m Rapid Fire Pistol - Leuris Pupo (CUB)
Archery - Men's Individual - Oh Jin-Hyek (KOR)
Trampoline - Men's Individual - Dong Dong (CHN)
Judo - Women's Heavyweight - Idalys Ortiz (CUB)
Judo - Men's Heavyweight -Teddy Riner (FRA)
Badminton - Mixed Doubles - Zhao Unlei and Zhang Nan (CHN)
Weightlifting - Women's 75kg - Svetlana Podobedova (KAZ)
Cycling - Men's Team Pursuit - Great Britain
Cycling - Women's Keirin - Victoria Pendleton (GBR)
Fencing - Men's Team Sabre - South Korea
Swimming - Women's 200m Backstroke - Missy Franklin (USA)
Swimming - Men's 100m Butterfly - Michael Phelps (USA)
Swimming - Women's 800m Freestyle - Katie Ledecky (USA)
Swimming - Men's 50m Freestyle - Florent Manaudou (FRA)
Weightlifting - Men's 85kg - Adrian Zielinski (POL)
Athletics - Men's Shot Put - Tomasz Majewski (POL)
Athletics - Women's 10,000m - Tirunesh Dibaba (ETH)
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Alex Chick will be writing from London 2012 throughout the Olympic Games.