DAY SEVEN IN A NUTSHELL
Outrageous: Six golds in a day? Three in athletics? Seriously? Super Saturday certainly lived up to its billing for Britain, who leapt to third in the medal table with their biggest single-day haul for over a century. We had the ridiculous gold splurge in the Olympic Stadium, hot on the heels of a quickfire double in rowing and a women's team pursuit gold in the velodrome. We may never see the like again.
LEADING BRITS IN ACTION
Right. Here goes...
Jessica Ennis won the women's heptathlon gold with a British record score of 6,955.
Mo Farah produced a devastating burst of speed to claim gold for Britain in the men's 10,000m
Greg Rutherford sprung a big surprise by taking long jump gold with a leap of 8.31m.
Great Britain's men's four claimed rowing gold, holding off a strong Australian challenge.
Kat Copeland and Sophie Hosking stormed through in the second half of the lightweight double sculls to strike gold.
Zac Purchase and Mark Hunter won lightweight double sculls silver after losing out late on to the Danish pair.
Great Britain's women's pursuit team set two world record in a day as they secured a crushing victory over the USA to take gold.
Ed Clancy lies fourth at the halfway point of the men's omnium while Jason Kenny qualified for the sprint quarter-finals.
Andy Murray and Laura Robson guaranteed themselves at least a silver medal as they beat Germany's Christopher Kas and Sabine Lisicki to reach the tennis mixed doubles final.
Helen Jenkins was pushed into fifth in the women's triathlon as Switzerland's Nicola Spirig took gold.
There were no medals in the pool as Fran Halsall and Dan Fogg failed to register in the women's 50m freestyle and men's 1500m freestyle. Neither 4x100m relay team got on the podium either.
Great Britain's men's footballers lost on penalties to South Korea in the quarter-finals. Daniel Sturridge missed the decisive kick. The match finished 1-1, with Aaron Ramsey missing a penalty in normal time.
Dai Greene qualified for the 400m hurdles final as a fastest loser after a disappointing run in his semi-final.
Defending champion Christine Ohuruogu qualified safely for the women's 400m final.
Boxer Tom Stalker kicked off his light-welterweight crusade with a hard-fought 20-16 points win over India's Manoj Kumar.
Sailing: Intermediate positions - Women's 470 - 2nd, Women's Elliott - 7th, Nick Dempsey (RS:X) - 2nd, Alison Young (Laser Radial) - 5th, Bryony Shaw (RS:X) - 7th, Paul Goodison (Laser) - 6th, Men's 470 - 2nd.
Britain's gold rush, of course. At the end of the first week, the host nation is on 14 - more than at any full Olympic Games between 1924 and 2004. Jessica Ennis has now been installed as a 7/2 shot for Sports Personality, with Bradley Wiggins still an odds-on favourite. And here's how I saw history unfold in the rowing at Eton Dorney.
Michael Phelps ended his swimming career with his 18th Olympic gold medal in the 4x100m medley relay. Asked on TV about the significance of Phelps's retirement Ian Thorpe took exception, retorting: "You're talking as if it's the end of swimming." It is not, but whatever your view of the relative value of swimming medals against other sports, the most decorated Olympian of all-time will be missed.
We probably have Britain covered, so let's go for Serena Williams, who further enhanced her legacy by adding Olympic gold to a career Grand Slam. The American obliterated Maria Sharapova 6-0 6-1 in the final at Winbledon.
Former world champion Kim Collins was thrown out of the Olympic 100m after the St Kitts & Nevis Olympic Committee said he broke rules about seeing his family. Collins tweeted: "Even men in prison get their wives to visit. 6 athletes and 9 officials. That ain't enough to make some people happy. Omg."
IMAGE OF THE DAY
A photo finish of Jessica Ennis crossing the line to take heptathlon gold.
GOLD MEDALS WON TODAY
Triathlon - Women - Nicola Spirig (SUI)
Rowing - Men's Four - Great Britain
Rowing - Women's Lwt Double Sculls - Kat Copeland and Sophie Hosking (GBR)
Rowing - Men's Lwt Double Sculls - Rasmussen/Quist (DEN)
Rowing - Women's Single Sculls - Miroslava Knapkova (CZE)
Tennis - Men's Doubles - Bryan/Bryan (USA)
Tennis - Women's Singles - Serena Williams (USA)
Shooting - Women's 50m (3x20) - Jamie Lynn Gray (USA)
Shooting - Women's Trap - Jessica Rossi (ITA)
Trampoline - Women's Individual — Rosannagh Maclennan (CAN)
Badminton - Women's Singles - Li Xuerui (CHN)
Badminton - Women's Doubles - Tian/Zhao (CHN)
Cycling - Women's Team Pursuit - Great Britain
Weightlifting - Men's 94kg Ilya Ilyin (KAZ)
Fencing - Women's Team Epee - China
Swimming - Women's 50m Freestyle - Ranomi Kromowidjojo (NED)
Swimming - Men's 1500m Freestyle — Sun Yang (CHN)
Swimming - Women's 4x100m Medley Relay - USA
Swimming - Men's 4x100m Medley Relay - USA
Athletics - Men's 20km Race Walk - Chen Ding (CHN)
Athletics - Men's Long Jump - Greg Rutherford (GBR)
Athletics - Women's Discus - Sandra Perkovic (CRO)
Athletics - Heptathlon - Jessica Ennis (GBR)
Athletics - Men's 10,000m - Mo Farah (GBR)
Athletics - Women's 100m - Shelly-Ann Fraser-Pryce (JAM)
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Alex Chick will be writing from London 2012 throughout the Olympic Games.