Tiger Woods has dismayed and reassured in equal measure with his 13-and-a-half-minute apology on Friday afternoon.
Bunker Mentality's reaction was the same as yours, a mixture of the following: it was dull; it was brave; his delivery was wooden; he genuinely seemed affected by the crisis; it told us nothing new; his new bout of therapy shows willingness to change; it was a big first step to cleaning up his reputation; it was too little, too late.
More than anything, though, it just left us with more questions:
1. Does he really mean it?
The big debate in the world's media after the apology centred on the question of Tiger's sincerity.
It's an issue which is all but untouchable, for two reasons: first, only the man on the stage actually knows in his heart of hearts if he genuinely is a changed man.
And second, as Tiger admitted himself during the speech, he will be judged on his future actions rather than his words of contrition.
The truth is that we may never know how well he does against that second yardstick: having been stung once, BM can't help but imagine that any future sexual indiscretions will take place in such carefully and strictly controlled conditions that there will be no chance whatsoever of further kiss-and-tell revelations coming out.
Tiger said himself in his speech that he realises that the same rules apply to him as to anybody else. But is he thinking about not being able to do whatever he likes - or simply not getting caught when he does so?
2. Where on earth was Elin?
Every politician in the world knows the drill: when apologising for infidelity, you stand there with your loyal, forgiving wife alongside you.
The message when politicians do this is clear: this person, the one I have hurt the most, forgives me. Therefore, so should you.
So, Tiger: where was your wife on Friday?
3. Whose apology was it?
One of the reasons people are struggling to swallow Woods's words is that they didn't seem to be his words. The carefully constructed language didn't sound anything like Tiger when he speaks in normal circumstances.
The world number one might have put together the initial notes, but the whole thing sounded as if a political speechwriter had polished it for weeks.
Which, of course, they probably had.
From the burying of the 'bad news' about the affair itself in the third quarter of speech to the cycnical mentions of his charitable works, it was a whitewash.
Some of it was even genuine bullshit. Tiger said that he only released pictures of his kids to the media to get them off his back; yet one of his American Express adverts shows him kissing his son. There's a shot in the foot for starters.
The fact that Tiger clearly didn't write his own apology meant that he was acting, performing someone else's script; and, being a poor actor (as most people are), that's why he failed to convince.
"His patterns of eye appeals were very well co-ordinated," said body language expert Geoffrey Beattie. "Every time he expressed remorse, it was straight to camera. That points to rehearsal - no one does that spontaneously. He made sure he looked into the camera for the bits he wanted to be perceived as heartfelt... with real nonverbal behaviour a person may do that spontaneously 60-70 per cent of the time, but not all of it. "
By faking sincerity so carefully, he actually made it less likely that people would believe him. As golf writer John Feinstein put it: "He tried very hard to sound humbled. He didn't pull it off."
4. Is there really any such thing as sex addiction?
Our favourite analysis, oddly, came from one of the business talking heads discussing Tiger's treatment for sex addiction. "Rich guys get therapy for being sex addicts. Everyone else gets a frying pan in the face from the wife."
5. Are there more skeletons to come?
"The casual observer may have been happy to accept Woods's 12-word dismissal of the claims that he 'used performance-enhancing drugs'," wrote Lawrence Donegan in the Guardian, "but anyone who has been paying attention during this scandal appreciates that this brief and angry rebuttal comes nowhere close to answering all the issues arising from his relationship with a Toronto-based doctor, Anthony Galea, who has been charged with importing banned drugs into Canada and who treated the world number one during his recovery from knee surgery."
Watch it for yourself:
Massive congratulations to Ian Poulter for winning the biggest title of his career at the WGC Accenture Match Play.
Congratulations to Paul Casey as well for managing to make a decent effort in the final, despite having to get up at 5am on Sunday morning to finish off his epic semi-final against Camilo Villegas on the sixth extra hole.
Bunker Mentality has been happy to stick the boot in to Poulter in the past - and Casey, for that matter - pointing out that their consistent, but never brilliant form had given artificially high world rankings for players who had totally failed to get over the line in big tournaments.
Casey answered that criticism when he won both the Houston Open and the BMW PGA Championship last year before injury blighted the rest of his season.
Now, Poulter has done the same, backing up his win at the relatively minor Singapore Open last year by landing a truly big event in Arizona.
The pair of them can be prickly characters who need handling with care; but English players now occupy three of the top six spots in the world, and that is cause for celebration.
Quote of the week: "I thought I could get away with whatever I wanted to. I felt that I had worked hard my entire life and deserved to take advantage of the temptation all around me. I convinced myself normal rules did not apply... I was wrong, I was foolish. I don't get to play by different rules." - The best line in Tiger Woods's apology for his infidelity.
Nonsense of the week: The very existence of the Mayakoba Classic in Cancun. Can the minnows of the US Tour really not sit back now and then and let the top 64 fight it out undisturbed even for a single week?
Stat of the week: Three and a bit years without a win between 2006 and 2009; three and a bit months with two wins between November 2009 and February 2010. BM doffs its cap to Ian Poulter.
Shot of the week: Poulter's perfect pitch to the 33rd hole of the final against Casey to wrap up victory at Dove Mountain. A brutally tough shot, played under pressure, and within millimetres of perfection:
Surprise of the week: In the normal run of things, any time there is pre-tournament hype about something, but the English contingent in Arizona justified the pre-event hype - not just Poulter and Casey, but also Oliver Wilson making the quarter-finals. We've been all too used to seeing Brits crumble under pressure, so it's great to see the players step up.