Try saying it out loud: Lee Westwood, world number one.
Nope, it's not convincing Bunker Mentality either.
Yet the Worksop golfer should become the first British player to top the world rankings since Nick Faldo on October 31 this year.
It's not quite guaranteed yet: Tiger Woods could potentially change his schedule to try and earn a few more ranking points, or Martin Kaymer could go top with a win at the Andalucia Valderrama Masters in three weeks' time.
Both eventualities are fairly unlikely, however - Tiger seems to have had enough of 2010 already, while Kaymer's run of form (his win at the weekend makes it three tournament victories in a row) must surely come to an end at some point - suggesting that Westwood will indeed be the new king of the golfing world.
And even leaving aside the vagaries of a ranking system that mark Woods down simply for not playing 20 events a year, the idea of Westwood being ranked number one just doesn't add up.
BM is a massive fan of Westy, having been bowled over for years by his stunning approach play and outrageous putting streaks.
Then there was the way he fought back from a mid-career slump that saw him go four years without a win and plummet down the rankings. To pick yourself up from that and come back better than ever shows enormous guts and character.
His inspirational displays in Ryder Cup golf and his incredible consistency in top tournaments have earned him the right to be spoken about in hushed tones as one of the greatest golfers of the current era.
But world number one? It just doesn't feel right - for the simple reason that he has never made it into the winners' circle in a Major.
He has 10 Major top-10s to his name, including two second-place finishes this year alone... but for some reason just can't get over the line.
There's no doubting the talent of the man; and with more than three dozen worldwide victories to his credit, it's impossible to accuse him of being a choker.
Anybody who saw his outrageously brilliant display at last November's Dubai World Championship, for example, knows what he can do when it all clicks for him.
Needing a great week to hold off Rory McIlroy in the Race to Dubai standings, Westy shot 66-69-66-64 to win by six shots and secure the trophy in style.
Yet put him in the cauldron of a Major and he seems not to collapse so much as to consistently fall short.
It started early in his career: anybody who saw Westwood in the 1999 Masters saw a player with a perfect chance to win a Major, standing on the 10th tee in the lead and playing as well as anybody.
Yet his challenge fell to bits around Amen Corner, and he finished down in sixth place. Those treacherous holes can catch anybody out, but Westy couldn't find a way to pull himself back into the tournament.
It would be years before he had more serious chances, but when they came he again came up short. He was a shot shy of the play-off at the 2008 US Open and 2009 Open - both times having good chances to make it on the final green - and was unable to buy a birdie putt when he needed it throughout the last round of the 2010 Masters. As for the 2010 Open, he may have finished second, but he was a full seven strokes behind winner Louis Oosthuizen that week - and failed to generate the momentum he needed to exert any pressure on the leader.
Contrast that to the guys who have figured out how to win Majors. Think of Padraig Harrington's 5-wood to the penultimate hole during the 2008 Open at Royal Birkdale, or Phil Mickelson's final hole birdie to win his epic duel with Ernie Els at the 2004 Masters, or Tiger Woods outlasting Sergio Garcia at the 1999 US PGA, or Nick Faldo's ability to play the best four holes of his life at the climax of the 1992 Open at Muirfield, or Sandy Lyle's legendary bunker shot to set up a birdie on the 72nd hole of the 1988 Masters... well, you get the idea.
That, in a nutshell, is what Westwood lacks: the ability to turn the dials up to 11 when the chips are down.
Until he figures out a way to do that, he will not win a Major; and until he does, his name will never ring true as a prefix to the tag 'world number one'.
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Still, Westwood shouldn't be too worried about the idea of being world number one before having won a Major.
That's because the two other Major-less players to have pulled off the feat of climbing to the top of the tree have both gone on to win a biggie in relatively short order.
In 1999, David Duval ousted Woods at the top of the tree and, two years later, he won the Open at Royal Lytham.
Admittedly, Duval had a few false starts before he finished the job and had, like Westwood, recorded a string of high finishes in Majors before his breakthrough: Duval had eight top-10s in his last 14 Majors when he turned up at Lytham in 2001.
The other player to become number one without a Major? That would be Ian Woosnam. At the beginning of April 1991, Woosie officially became the world number one; a week later, the Welsh Wizard won the Masters.
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Nonsense of the week: Martin Kaymer umming and ahhing about whether to join the US Tour next year. Somebody needs to tell the German that he is now in the elite, and can do what all the other top European players do, i.e. anything he damn well likes.
This will mean qualifying for both tours by playing a few early season events in 'Europe' (though most of them will be in the UAE) before counting the Majors and WGC events against their minimum quota of 12 tournaments; and then doing the same in the US to make sure of the minimum quota of 15 events. This will keep organisers on both sides of the pond happy, and also ensure those all-important qualifying points are collected to ensure two bites at the giant end-of-season cherries that are the Race to Dubai and FedExCup.
Shot of the week: Martin Kaymer once again. The German rolled in a 60ft birdie putt from off the green on the infamous 17th at St Andrews then followed it with an approach to set up a closing birdie that was played off the tarmac of Granny Clark's Wynd, the road which crosses the 18th fairway on the Old Course. Watch this shot and all the other highlights of the week in our Back 9 video: