The Australian newspaper that promised to ban any mention of Stuart Broad in its Ashes coverage carried out their threat despite the England bowler starring on the opening day.
Broad took the top four wickets in the Australia line up before adding the scalp of Mitchell Johnson in the final session to take his fifth as England enjoyed the best of things on the opening day with Australia finishing on 273-8.
Before the match, Brisbane's Courier-Mail said they would not use Broad's name in their coverage in retaliation for one of the biggest controversies of the summer's Ashes series in England which Broad controversially refused to walk during the first Test at Trent Bridge after he was inexplicably given not out by the on-field umpires having clearly edged a ball.
On their front page story over the opening day's play they referred to Broad as the 'Phantom Menace' and the "England medium pace bowler" while also cropping him out of their main picture.
Broad arrived at the end-of-play press conference with a copy of the Courier-Mail's original 'Broad Ban' front page and said he was actually enjoying the jibes and boos from the Australians.
"I'm pleased my mum wasn't in the stadium," he said, referring to some of the fruitier language aimed at him.
"But to be honest, I was singing along at one stage - it gets in your head, and you find yourself whistling it at the end of your mark.
"I'd braced myself to expect it, and actually it was good fun.
"I quite enjoyed it. It was something a bit different, but I think I coped with it okay."
Theories had abounded about whether Broad would shrink or stand tall against the barrage that was sure to come his way.
In his own estimation, it simply had no effect either way.
"It is all good banter, isn't it?" he said.
"I don't give it the time of the day, particularly.
"It doesn't change how you bowl the ball, what shots you play - and we don't read the papers in the changing room anyway.
"It doesn't spur me on, that's for sure. You don't need any more inspiration than playing for your country in Australia's backyard in the first Test of the series.
"I've watched games at the Gabba since I was a youngster, staying up for the first 10 minutes until I fell asleep ...
"So to be able to come here and pick up wickets like I did today and as a team to stamp our authority on the series, like we have, that is what we are here for."
As for the Courier Mail, he said: "A couple of my mates had mentioned it. But I just saw this outside (the press-conference room), and it made me smile."