Another day, another new competition - it's not just the New Road outfield that is in danger of being saturated.
The England and Wales Cricket Board are announcing details of a lucrative new Twenty20 link-up with Texan billionaire Sir Allen Stanford - he of the stetson, black bats, big ego and even bigger pockets.
After the weekend annoucement of the new Twenty20 Champions League, we now have a series of one-off matches between England and the Stanford Superstars in Antigua plus a new four-team international tournament in London.
While the county/state/regional game exist merely to service the international arena, the Indian Premier League and it's associated rewards, now mean the "club" game is challenging the international game for affection.
And there simply ain't enough days in the week to fit it all in.
On 417 days in his life, Sachin Tendulkar has woken up and thought to himself 'I'm playing in an one-day international today'. To put that into context, 417 days is the average gestation period for a giraffe.
Actually Cowers is not sure what context this does put it in but knows that there is already far too much bilge in the Futures Tour Programme and that something has got to give.
England captain Michael Vaughan is already making noise about the dangers of over-encouraging the Twenty20 beast to the detriment of the Test team but he seems to be missing the point, that cricket in 2008 is like The Corrs. Talk on Corners you cry (do you see what we've done there):
Test cricket is like Sharon, the eldest, senior member of the family. She plays the violin and like the five-day game therefore has some gravitas. Without her/it the whole structure of the band/game would fall apart. People who don't appreciate what they offer don't understand the finer nuances of the band/sport. It is the most important and the most fufilling of what they have on offer.
Twenty20 cricket is like Andrea, the youngest, sexiest member of the family. She has all the glitz and the glamour - she can earn the big bucks and keep the rest of the family in nice frocks, All she has to do is turn up and offer 2 1/2 hours of harmless fun for the paying public. Ultimately there's not too much depth but it looks nice and for most people under 30 in modern society, that's all that matters.
One-day cricket is Caroline, the middle and comfortably most expendable of the sisters. Born in the early seventies, she's had her time but now there is a younger, more attractive alternative. As the drummer most of the time she is going through the motions - a bit like nurdling a slow bowler for four singles in an over through mid-wicket for 35 overs of a limited overs international. If she disappeared into the ether, no-one would bat an eyelid.
For every Australia-South Africa World Cup semi-final, there is an Australia-South Africa World Cup semi-final. Unless the match goes to the final few balls as it did 1999, it can be pretty predictable stuff as in 2007.
The conclusion of this long-winded, over elaborate analogy is that would you really miss 50-over cricket. Cowers wouldn't. Three Tests and a best-of-nine Twenty20 series - perfect!!
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Indian Premier League supremo Lalit Modi has warned that any team fielding an ICL cricketer in the Twenty20 Cup, which starts today, will be ineligible for the inaugural eight-team Champions League this autumn.
A quick rundown the county line-ups and we see a glut of IPL players:
Derbyshire: Wavell Hinds
Durham: Dale Benkenstein
Gloucestershire: Hamish Marshall
Hampshire: Nic Pothas
Kent: Justin Kemp, Azhar Mahmood
Lancashire: Stuart Law, Lou Vincent
Northamptonshire: Lance Klusener, Nicky Boje, Andrew Hall, Johan van der Wath, Niall O'Brien
Nottinghamshire: Andre Adams
Surrey: Saqlain Mushtaq, Abdul Razzaq
Sussex: Mushtaq Ahmed, Murray Goodwin
Let's hope that Essex, Glamorgan, Leicestershire, Middlesex, Somerset, Warwickshire, Worcestershire and Yorkshire reach the finals day at the Rose Bowl in July otherwise Sky will have to rebrand the '£2.5m Champions League jackpot semi-finals', the 'bus fare home play-offs'.
QUOTE OF THE DAY: "There are very major rewards for winning and they are very much in that kind of area. This match operates in dollars and the principle was the players have the opportunity to become dollar millionaires," ECB chairman Giles Clarke on the offer England players won't be able to refuse.
TALKING POINT: One Larry Hotchkiss claims Twenty20 is his idea and he's come to claim his royalties: "So they finally got around to it. With a couple of minor alterations this is the game that I devised in Northern Ireland in 1972. The differences: My version was of necessity a 6 a side game with all six wickets having to be taken. The other difference - which I would like to see reintroduced - was that each player, except the wicket keeper, should bowl 2 overs."
Today - Do you like the idea of making cricketers into multi-millionaires, or will it turn them into the kind of arrogant, bling-obsessed children that Early Doors is forced to write about?