Kellogg's claim their Corn Flakes are "The Original and Best," and that's fair enough for Cowers.
A bowl of The Sunshine Breakfast is like a little bowl of paradise; golden flakes, fresh and crisp, made from the finest sun drenched maize. If they serve breakfast in Heaven, it would be a bowl of Corn Flakes.
Compare that with the supermarket's own versions; bland, mis-shapen off-cuts of cardboard coloured in psychedelic yellow crayon; like a bowl of dead skin scrapped off the nether-regions of a leper.
And when the original Twenty20 Cup returns to the county scene this week, only a certified mentalist would claim that the ECB's version remains the best short-form competition about.
The English Twenty20 Cup 2008 winners earn £42,000 for their club. The Rajasthan Royals won just over £1million for lifting the IPL version.
No prizes for guessing which fans and players will consider the competition worth drowning in semi-skimmed.
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Cowers is prepared to dish up the kudos to the ECB though, for trying to address the balance by dangling a £2m carrot in front of England's Test players if they are successful in their four Test series a year.
Add a potential £2.5m for the winners of a new Champions League tournament and the prospect of a multi-million pound prize for a one-off match in Antigua funded by Texan billionaire Sir Allen Stanford, and professional cricket is looking like a pretty sweet career choice.
"I hope that will influence young boys and their parents that cricket can be a financially attractive career as well as a highly enjoyable experience," Giles Clarke, the chairman of the England and Wales Cricket Board, says.
Beats stacking shelves, flipping burgers, pulling pints and sweeping streets, for sure.
Cowers can just imagine the conversations on street corners and park benches. "Hey, blood; we can put down our blades, dog. No need to rob old ladies of their handbags for our dollars. Cricket is the future, innit."
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Jimmy Anderson's career in a microcosm: his 19 wickets in three Tests against the Kiwis have elevated him to his highest-ever position in the Test bowling rankings - 26th.
26th? He's been playing Test cricket for five years, and he's never risen higher than 26th?
A list of players who climbed higher than 26th in their Test careers: Gladstone Small (18th), Derek Pringle (21), Chris Lewis (18), Dean Headley (15), Ashley Giles (10).
Draw your own conclusions.
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TALKING POINT: Should there be changes in the England batting for the South Africa series? Who is impressing for their county?
COMING UP: Final day of the latest round of County matches; get involved with our super scorecards.