On the banks of the River Thames near Craven Cottage, something stirs. Fulham have a new owner in the form of the American-based businessman Shahid Khan.
Nobody knows much about him. Unless you have a vested interest in the London club, nobody cares much about him either.
For the record, Shahid, a man born in Lahore, Pakistan who sports a momentous moustache, was busy clasping a Fulham shirt on Saturday morning after confirming his shiny new purchase from the departing Egyptian entrepreneur Mohamed Al Fayed, a figure who suddenly feels like a pioneer for the ongoing foreign ownership of English clubs.
Mr Khan is a billionaire. He owns the American football franchise Jacksonville Jaguars. He has promised to build on Al Fayed's good work. He apparently paid £150m for the lot.
Mr Khan is said to enjoy engaging with the locals, but for all Fulham fans know he could be a Walter Mitty character, as unreliable as the Russians who helped assist Portsmouth's tortuous descent into League Two. Let us hope he is from Jacksonville, not Vaudeville.
This is the state we have reached in the Premier League. Owners from overseas with little or no background in the national game clamping themselves to a club only because they have the financial resources to support their whims.
They deploy their fiscal clout to take over an elite concern because it is trendy to own such a piece of real estate in such a spot of London.
Money, money, money.
The Premier League is a sickening plaything of the wealthy. It stopped being an English league a long time ago.
Whether or not England likes it, the country has lost its football to men from America, the Middle East, Eastern Europe and Asia, bloke signing players from overseas. England for the English? Not in football.
Who knows if Mr Khan will be a success? But who cares in July? Who cares when cricket is providing some proper sporting alternative? Mr Khan is said to be an avid cricket fan. Little wonder. Here is a sport that every now and again provides thought-provoking, intelligent drama in its rawest sense.
Anybody who says 20/20 is brighter than an Ashes Test series obviously lacks patience and understanding.
Ah, cricket. Good old cricket. Here truly is an English sport yet to be hijacked by figures lacking good grace. Good old W.G. Grace, the glorious thud of leather on willow. There will always be cricket, that very noble pursuit from England's green and pleasant land.
The first Test of the Ashes at Trent Bridge invoked memories of the classic second Test at Edgbaston in 2005 when England won by two runs. They scrambled home by 14 runs in some taut Trent Bridge happenings yesterday.
When you compare such a sporting occasion to Manchester United losing 1-0 to the Thailand All Stars before continuing their onward journey to Sydney for another meaningless, but profit-making friendly, it is hardly being awkward to suggest football has no real place in the collective psyche at this time of the year.
Neil Lennon's Celtic will play their first competitive match in the Champions League qualifiers against Northern Irish side Cliftonville on Wednesday less than two months after completing last season.
The difference is they have no choice. Lennon's side can hardly buy form in pre-season. He would rather not be involved with anything serious at this juncture.
"It's so early, it's a harsh reality of where we are," said Lennon. "We won the (Scottish) Cup final at the end of May, and we are back in on the 24th of June."
There is very much an 'Olympic Games' effect relating to this point of the year. If you cast one's mind back some 12 months, football became almost like a minority sport. Everybody seemed focused on the country's well-being in every sport but football.
The Corinthian spirit lives on. Already this summer we have had the British and Irish Lions winning in Rugby Union in Aussie, and Andy Murray snaring the Wimbledon tennis trophy.
One could have feasted upon more British/English success with Chris Froome extending his lead at the Tour de France and Jimmy Anderson rounding off a 10-wicket haul to finally douse the resolve of those pesky Aussies over the past few frantic days.
The Ashes continues this weekend as the Open golf championship bounds into view.
But the more alluring action can be found away from Australia's most cascading city with England and the fabled Baggy Green of Australia in London for the second Test at Lord's on Thursday. A different Old Father Time beckons outside of Giggs.
The long hot summer in this country should continue to be enjoyed with a large glass of something cold and fizzy. And probably not football.
QUOTE OF THE DAY: "If I receive an important offer to progress my career, I will study it. Some clubs have asked about me but I hand questions over to my agent. I am no stranger to rumours. I always want to improve. That's why I left Ajax for Liverpool. But this club needs to fight to enter the Champions League and, when it doesn't happen, it damages the morale of any player. So I've suffered. It is hard to view the Premier League every week with never a chance of winning it." Liverpool's "unsettled" forward Luis Suarez continues to sum up what is wrong about football in the modern era. Such a long-suffering, loyal and content character.
FOREIGN VIEW: We now know where Barcelona's exciting (and available) prospect Thiago Alcantara will be plying his trade in 2013/14. And no, it's not Manchester United. The Spaniard will link up with former Barca coach Pep Guardiola at European champions Bayern Munich.
COMING UP: Jan Molby will be along with his latest thoughts on the world game before England continue their campaign at the women's Euro 2013 against Russia. We also have continuing live coverage of the Tour de France from Felix Lowe, our man in Paris.