Just when the Geordies' anger towards Mike Ashley and his cronies was starting to wane.
Just when their hand-picked manager Alan Pardew was taking the club to an 11-game unbeaten run.
Just when the club hit the unimagined heights of third place, and the fans were starting to dream again.
Newcastle's owners have gone and renamed St James' Park the Sports Direct Arena, after Ashley's tracksuit company, with a view to selling naming rights to an external party.
Either it was the best possible timing, cushioning the blow with a stratospherically high league position, or it has wrecked any chanceRead More »from The Reality Check Arena