League One Brentford have become the latest club to show their charitable side by promising to dish out free chilli to every fan who buys a pint at Griffin Park.
The reason? Well, it is difficult to say but it is great to see a club rewarding fan loyalty with so many fans becoming increasingly disconnected with the national game.
Here are a few others of clubs being hospitable for their fans:
Celtic offered free buses to and from Celtic Park for home and away fans living in Greater Glasgow ahead of last week's New Year's day derby between Celtic and Partick Thistle. All season ticket holders were entitled to two free tickets for the match to bring along friends and family.
When Preston North End are away from home, season ticket holders can watch Chorley for half price.
Newcastle United owner Mike Ashley has been pilloried by home fans, but nobody was complaining a few years ago when he was handing out free pints to those who made it to St James' Park before 2:30pm on a weekend matchday.
Stoke City aren't letting being part of the Premier League go to their heads. They've offered fans with tickets free travel to every away league match this season.
Wimbledon offered free hospitality with their match-day tickets for a bargain £20.
You wouldn't get that at the Emirates Stadium.