King Kev is dead, again, but this time it's "for real like", and it's all the fault of that nasty, ankle-biting rodent Dennis Wise - who used his rat-like cunning to send the Messiah on his way.
Clearly a career spent kicking people for Chelsea, followed by a move into management at much-loved Millwall, followed by a move to much-loved Leeds hadn't quite satisfied his thirst for public disdain.
In light of his involvement Early Doors expects Wise to be issued with the Geordie equivalent of a fatwa. Ant and Dec will present a one-hour special renouncing him, Jimmy Nail will record a comeback album featuring the track "my crocodile shoes in Dennis's face" and Sting has agreed to seduce Mrs Wise to exact revenge.
"He could start a fight in an empty house," said Sir Alex Ferguson of Wise, so the next few days are likely to be as tasty as 3am in a coastal Kebab house.
As for poor Old Kev, even ED's cynicism has been tested by his plight. A manager from a bygone age, who wants to buy players he's heard of and believes he can turn Joey Barton into something other than a malevolent chav, appears to have no place in the modern game.
You can't help think Keegan's only hope of salvation would be a role with his local Under-11s. At least there he'd have the freedom to run things his way - bring in the players he liked, preach the gospel of passion and not have to see Wise or Mike Ashley on a daily basis. Judging by the reaction from the Toon Army he might even get 50,000 at home games.
Planet Toon Army has been rocked before, but this past week has been particularly hard on "the best fans in the country" (copyright Sky Sports) and their beloved city. Ninety-five percent of local businesses have been left without staff all week, and the tens of thousands who left their jobs to camp outside St James' Park have all used up their year's holiday allowance - burning a gigantic hole in the Benidorm economy in the process.
"Mike Ashley is a fraud who has put this club back 20 years," said one disgruntled fan. "We've been trying to get away from the image of whippets and flat caps and he goes and downs a pint in the stands."
Ashley's PR barometer might be awry, but ED can't see him handing Wise the keys to the Byker Grove Castle in light of the fans' reaction, and rather fancies Sven Goran-Eriksson to arrive as the club's next saviour. After all, the Svengali is motivated purely by the filthy lucre and couldn't give a hoot about his acting freedoms providing his pockets are stuffed with the green stuff.
He'd look great in a flat cap, walking a whippet too.
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On to the England camp, and the news that (Sir) David Beckham is set to be sensationally axed by Fabio Capello for the World Cup qualifier against mighty Andorra on Saturday, and replaced by Theo Walcott.
ED likes to see managers taking risks, but let's be honest - England should be able to beat Andorra with Theo Paphitis operating in a midfield berth, and won't get carried away if Fabio "goes bold" against a team ranked 186th in the world.
Gareth Barry is also in the news, sensationally admitting to the Mirror that his summer transfer saga "hit me hard". If he'd have spent the last four months covering it, writing a nauseating story a day following every single event he may have felt stronger.
Back to the football, ED would like to hear your predicted line-ups for England's goal buffet in Barcelona.
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Early Doors doffs its hat to kantong_wokster (the real one, not the imbecilic impostor), who has donated 15 of her hard-earned euros to UNICEF in order to secure a mention on the page.
Sensibly, she cut out the middle man, giving her cash directly to charity and sending ED the receipt as proof of her good deed.
kantong's finest contribution to the message board yesterday: "CHEEK KISSING SUCKS - I HATE having to kiss French people's cheeks all the time!!! Especially after garlic, sausages, camembert and wine. I have personal space issues."
Early Doors is starting to feel like Bono, and would like its sense of self-worth inflated further.
So, if you'd like to earn the respect of your peers and get a mention on a minor football blog, give some money to charity and send the receipt to firstname.lastname@example.org.