After a rather cagey set of opening fixtures thus far, today we will finally be served up a clash of the big guns.
Two continents, nay, two hemispheres collide this afternoon in the World Cup's first genuinely big match: New Zealand v Slovakia kicks off at 12:30!
OK, fine, it's Ivory Coast v Portugal you're really excited about, isn't it? Group G - the 'Group of Death' - kicks off in Port Elizabeth with a clash that pits Didier Drogba versus Cristiano Ronaldo, Sven-Goran Eriksson versus Carlos Queiroz and the Elephants versus the, er, Selection.
Early Boers has made its peace with the fact that, for most teams, opening matches are cagey, testy affairs, where nobody wants to give too much away or risk injury or suspension.
Germany aside, no one has yet come out of the blocks with all guns blazing and stamped their mark on the tournament.
But today will see two of the most lethal, powerful and inherently dislikeable forwards in world football go head-to-head (fitness permitting).
Both men have plenty to prove at this tournament. Drogba scored just once in Germany four years ago, and missed his country's final group match through suspension with his side already eliminated.
He may be Africa's best player, but he is yet to affirm that standing on the biggest stage of all. Plus, despite pledging £3 million towards the building of a hospital in his hometown of Abidjan earlier this year, he could certainly be more popular as a player and as a man.
Ronaldo, meanwhile, embodied Portugal's stuttering qualification campaign. The former World Player of the Year failed to net at all en route to South Africa, and his team squeaked through the play-offs as tightly as the self-dubbed CR9 squeezes his oiled up body into those shiny silver hot pants for which he has such an ill-advised fondness.
If that's an unsettling mental image for you, it's still not quite as jarring as the thought that Sven has somehow snuck his way into the tournament as boss of Ivory Coast, despite his tepid last showing as England manager and doing his best to ensure Mexico didn't reach these finals. The Swede now has the hopes of an entire continent resting in his hands.
As for the other half of the group, Brazil will finally emerge from their self-imposed media shut-out to face a country that knows all about those, North Korea, in the evening match.
Brazil have always got something to prove going into a World Cup. They are perennial favourites to win and are an attraction in their own right.
Coach Dunga has eschewed the usual 'Samba on the Copacabana' image in favour of fashioning a tight, pragmatic unit a la Mourinho.
With Pato, Ronaldinho and Adriano all failing to make the cut, a lot rests on the heads of Robinho and, in particular, Kaka to provide the creative magic.
Another former World Player of the Year, Kaka has endured an underwhelming first season at Real Madrid where, along with world record signing Ronaldo, the huge investment in his services yielded not a single trophy and a double-dose of cup humiliation.
The playmaker should have more than enough in his locker to get his side up and running against their first opponents, Dear Leader Kim Jong-il's brave boys.
The Koreans represent a true rarity in these days of international scouting networks and blanket television coverage: an almost completely unknown quantity. The world is so unfamiliar with them, in fact, that many still get their name wrong.
Manager Kim Jong-hun was adamant at his press conference yesterday that they should be referred by their proper name of Democratic People's Republic of Korea, but it just takes so darn long to type.
Besides, he also loses credibility points for the Kim Myong-won debacle. The striker was listed as a goalkeeper in their final squad list, only for FIFA to call their bluff and rule that he could only play between the sticks during the tournament. Manager Kim assured the press that the Amrokgang forward is more than capable between the sticks.
He said: "He was a striker and now he's registered as a goalkeeper.
"He is really a goalkeeper but he's really fast, so we switched him to a striker... But this World Cup, he said he wanted to be a goalkeeper again."
We can only hope for a Robert Green-style selection crisis so that we can judge the truth of that statement.
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A lot has been made of the South African winter providing a rare cool climate for a World Cup finals.
While the days here still deliver weather just right for lobster red beer bellies to adorn sun loungers, the swiftness of the drop in temperature at the onset of evening is remarkable.
Whether that has anything to do with the results of the tournament thus far is not yet clear, but the fact that France's frustration against Uruguay, England's embarrassment against USA, Germany's jubilant drubbing of Australia and Italy's almost upset against Paraguay suggests that the evening games are where it's at.
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Fans of the world rejoice! The vuvuzela is are here to stay.
This is one of those rare moments when EB is fully behind Sepp Blatter on something. FIFA's own dear leader was happy to announce that calls for a frankly preposterous ban on them have been ignored.
He said: "To answer all your messages (regarding) the vuvuzelas. I have always said that Africa has a different rhythm, a different sound.
"I don't see banning the music traditions of fans in their own country. Would you want to see a ban on the fan traditions in your country?"
EB extolled the virtues of the horns after the England game (and even Jamie Carragher agrees), and it hasn't wavered from that stance. Even now, whenever a new match comes on to the TV, the buzzing sound you hear is a primal call that immediately switches you into game mode.
There is a health warning argument that has been put forward, which EB feels duty-bound to give an airing. The good people at Hear the World (nope, EB neither) have taken time out from their busy schedule to test the most commonplace fan instruments. And here, in true reality TV style, is the top five....
1) Vuvuzela - 127 dB
2) Air-horn - 123.6 dB
3) Samba drum - 122.2 dB
4) Referee whistle - 121.8 dB
5) Two fans singing - 121.6 dB
Now physics was never ED's strong point at school, but according to some spoddy swot in the office, the decibel scale is alogrithmic - non linear - so the difference between the vuvuzela and an air-horn is in fact fairly significant - perhaps as much as 50 per cent.
Robert Beiny, UK and European Audiologist of the Year (don't you know) said: "It's not just while sitting in the stands at a match that hearing damage can happen. Our ears can be exposed to damaging noise levels when in the pub surrounded by excited cheering fans, or even while at home, with people often turning the sound on their television up very loud in order to create an atmosphere when watching from their sofa."
But like it or not, it is highly likely we will be seeing them at league grounds next season, with plenty already being shifted in supermarkets up and down the country.
English fans were blowing them with gusto in Rustenburg on Saturday, and they make an ideal memento for the thousands who have made the journey out here. Whether or not they will be so fondly adopted by the supporters who were irritated enough by seeing them on TV is another matter, though.
Perhaps prompted by the tweeted musings of some English journos, bookies have offered odds on the first Premier League club to start selling branded ones in time for next season.
Paddy Power are offering 4/1 that Manchester United will do it first, with neighbours Manchester City at 8/1.
Arsenal are at 12/1, but those look very short odds to EB. Seeing as the horns actually make a noise, it's hard to imagine them going down a storm on Gillespie Road.
Perhaps at Stoke where, after Premier League managers have had two seasons to work out Tony Pulis's sophisticated tactics, the vuvuzela would make the Britannia Stadium even more imposing.
Or maybe at Newcastle, where the newly-promoted Magpies can make use of their huge ground without having to twirl their scarves over their heads in that aesthetically pleasing yet rather, well, soft way.
Or even Chelsea, who rarely miss a merchandising trick, and they need to start bringing in the hard cash if they want to balance the books in time for UEFA's financial fair play rules to kick in. Plus, they have a huge following in Africa due to Messrs Essien, Drogba, Mikel and Kalou.
Furthermore, one benefit of FIFA not banning them is that it would have set a nice precedent in order to get rid of the bell ringer at Portsmouth.
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QUOTE OF THE DAY: "If the manager had asked me if I was ready to play against the United States at the weekend, I would have bitten his hand off to try and make the starting team. I was desperate for us to go two or three goals up and then he might have thrown me on!" - Gareth Barry insists he is raring to go for England on Friday.
FOREIGN VIEW: "I've got a lot of friends in the Australian team so it kind of hurts a wee bit but the Kiwi always comes out of you. I shed some crocodile tears, I think." - All Whites captain Ryan Nelsen has little sympathy for his antipodean neighbours.
The Armchair Pundit is doing all kinds of things that EB cares not for, such as being 'optimistic' and looking at the 'bigger picture' about the spluttering start to this tournament. It's worth a visit, if only to leave a disparaging comment that will upset him.
Eurosport expert Robbie Earle reckons that Brazil are out to make a statement.
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