We are always interested in which big names rock up to join the usual presenters and pundits on our TV screens for a World Cup - until we find their musings to be uninteresting, that is.
But when arguably the two best managers in world football are in contention for spots on the famous sofas of British football broadcasting it really is an opportunity to be excited.
Who would not want to hear the thoughts of Pep Guardiola or Jose Mourinho as the action unfolds in Brazil?
World Cups offer big names the chance to become casual and very well-paid pundits for a short stint and most do not refuse the opportunities which present themselves.
Pep Guardiola's representatives are understood to have asked for £250,000 for being a part of ITV's coverage of the semi-finals and final alone in South Africa in 2010 - that's according to a report in the Daily Mail.
It is believed that a similar fee would be commanded by Jose Mourinho if the Chelsea boss were to be taken on as an expert-on-the-couch by British broadcasters this summer.
Guardiola and Mourinho would come at a high price for TV companies, but such huge names in the football world could help play a key role in winning the usual ratings war.
But who is going to be sitting next to either of the two: Adrian Chiles or Gary Lineker?
The BBC and ITV both jostle for position at major tournaments with World Cups representing the most fertile ground for battle when it comes to attracting big audiences.
Regulars are often much maligned by weary audiences bored of the usual soundbites, so what better way for the likes of ITV and the BBC to demand big numbers from 'floating viewers' than with a huge managerial name.
It was revealed a few months ago that Arsenal and France legend Thierry Henry was to join the BBC line-up for Brazil after a supposed bidding war between Sky Sports, BT Sport and the Beeb for the World Cup winner's services.
Philip Bernie, the BBC's head of TV sport, said at the time: "We are thrilled to have Thierry as part of our team, and he joins our exciting line-up, which has a wealth of international experience.
"He has witnessed first-hand all the emotions this great competition has to offer, as one of the outstanding players of his generation, and we are sure he will now enjoy offering his greatly informed opinions to our audiences."
It was no doubt a coup to secure the punditry skills of the affable and charismatic Frenchman and it was then up to ITV to respond with a big name of their own to at least attempt to rival the BBC's coverage.
Henry had been billed as 'the football pundit all the top broadcasters wanted', but now ITV can hit back with a huge name of their own. If we think Guardiola and Mourinho are unrealistic targets then we are underestimating the value of the ratings war itself.
Remember when ITV secured the signing of Des Lynam back in 1999, fresh from presenting the BBC's successful broadcasting coverage of France 1998 with David Ginola and Martin O'Neill the somewhat comical and unpredictable expert additions?
The likes of Clarence Seedorf, Leonardo and Edgar Davids are among the top European stars to have made appearances on British TV sofas at recent major tournaments - the hard thing now is to predict who will come next.
What we are sure of is that the fans really do care. With vast numbers of people ready to tune in and soak up the drama in Brazil this summer, what broadcasters do to prepare their rosters now will prove absolutely crucial.