Rarely has a bottom-of-the-table Lancashire derby attracted as much interest as tonight's Blackburn versus Bolton match.
And there is one big reason for that - somebody is going to get sacked. Or at least they are if you believe the hype.
While both sides have played down talk of a firing, it is nice to imagine the encounter as a WWE-style 'Loser Leaves Town' match.
ED imagines a trap door opening in the beaten coach's technical area on the final whistle, plunging him into eternal fire and damnation. Or a healthy pay-off and the golf course. Either is OK.
Steve Kean is just about the least popular manager ED can remember; someone who gets pilloried no matter what he does.
He is accused of being relentless and deludedly upbeat when all is falling apart around him, insisting on taking the positives from every situation.
But what is he supposed to do? Take the same line as Paul Jewell, who memorably said of Derby: "The fans who say we're not fit to wear the shirt are right"?
Yesterday, he reflected on his side's injury woes by citing Gael Givet's heart complaint and revealing the precise nature of Scott Dann's euphemistically-termed groin injury - a ruptured testicle. And people say footballers don't earn their wages.
Having faced up to reality, Kean then took a shoeing on Twitter for whingeing.
In truth, his remarks did seem to be laced with a dash of self-pity, to paraphrase: 'Why does everything bad happen to me?'
Better to be the guy with the crushed b*****k or the 300bpm heart rate, ED supposes.
Rovers are playing more attractive football, as Kean promised. They have scored more goals than Liverpool this term but get no credit for their style.
Kean simply can't win.
Which is actually the nub of the problem. Seven victories in 37 games is always going to leave you vulnerable.
Coyle, on the other hand, gets no end of plaudits for his team's style, even though it is peopled by cloggers like David Wheater, Fabrice Muamba and Kevin Davies.
There was a spell last season when the Trotters looked like Barcelona, and Coyle's side have been resting on the laurels of that amazing Mark Davies goal against Blackpool ever since.
Coyle was feted as a great tactical messiah, but while tactics matter, players matter more, and a spate of injuries to leading lights such as Lee Chung-Yong and Stuart Holden have left Bolton predictable.
They desperately need a January loan coup to rival Daniel Sturridge last season or Jack Wilshere before that.
Honestly, though, ED does not see what either club stands to gain by sacking their manager.
Kean may be unpopular, but he is manifestly not the problem at Blackburn, where concerns over money and the club's ownership are far more pressing.
Do you think it was Kean's decision to - according to Michel Salgado - leave Salgado out because another appearance would trigger an automatic contract offer?
ED suspects not.
If Kean is sacked, what manager worth his salt would want to come in, given the prospect of no money and near-constant interference from Venky's?
As for Bolton? There is no suggestion that Coyle has become a bad manager, or that he has lost the dressing room.
His team are playing badly, but of the possible replacements, only Mark Hughes seems like a realistic target who could drag them to safety.
Whatever tonight's result, both teams are guaranteed to spend Christmas in the bottom three.
Expect a short supply of festive cheer at Ewood Park tonight.
QUOTE OF THE DAY: Michel Salgado's claim that Blackburn are refusing to let him play because it would trigger a new contract: "I want the fans to know all I want to do is help the team and help Blackburn survive in the Premier League, but the owners and manager aren't allowing me to do this. I'm fit to play but I have been given five days off instead."
FOREIGN VIEW: If you haven't seen the greatest own-goal ever, please do so at your earliest convenience by clicking here.
Take a bow, Sun Hei defender Festus Baise.
And even though it's not association football, the runaway golf cart is even funnier in ED's humble opinion.
And a quick heads-up - tonight is ED's Christmas party. Your guess is as good as ED's as to what this blog will contain tomorrow morning.