Andy Murray has just won a final at Wimbledon, and yet the Scottish Premier League got underway on the same weekend. Usain Bolt blitzed the 100 metres final of one McDonalds-owned event yesterday, and Manchester City and Chelsea will face off in another just seven days later. It's all very disorientating.
The Community Shield goes on the road this coming weekend while the Olympics enjoys the final few days of its squatters' rights at Wembley, with Villa Park stepping into the breach to host what ED is contractually obliged to call the 'traditional curtain raiser' for the new season.
Premier League champions Manchester City will take on FA Cup holders Chelsea in Birmingham this weekend with both teams having had highly differing summers in the transfer market.
Chelsea have marked their coronation as European champions by letting Didier Drogba, Salomon Kalou and Jose Bosingwa leave the club for nothing and signing Eden Hazard, Marko Marin and Oscar for combined fees of more than £60 million. The Blues have also had bids for Bayer Leverkusen attacker Andre Schuerrle and Wigan Athletic forward Victor Moses turned down and are still working on a deal to bring Hulk to the club.
By contrast, the most noteworthy bit of transfer business at the City of Manchester Stadium this summer has been Owen Hargreaves leaving the club after a grand total of 13 minutes of Premier League action for them.
As both the champions and one of the richest clubs in world football, City have been linked with just about every player going during the transfer window. No story about a young Brazilian attacking midfielder, inevitably dubbed 'the new whoever', being linked with a move to Europe is complete without the obligatory line that 'City and Russian club Anzhi Makhachkala are also thought to be keeping tabs on the player'.
City boss Roberto Mancini himself said last week that "we don't need big changes, not 10 players like two or three years ago - but we need three, four, five players", but he is still yet to welcome any new faces into the club.
Arsenal striker Robin van Persie has long been one of those players assumed to be on his way to join up with several other former Gunners, but Mancini appears to have given up on that front.
He is quoted in several of this morning's papers as saying: "Van Persie? No, I don't think he will come here."
But does Mancini even need to add Van Persie, or indeed anyone else, to his squad? City may have only won the league last season on goal difference in the dying seconds of the campaign, but few would argue that they have the strongest squad in English football in spite of most of their main rivals making at least one significant summer signing already.
Up front he has Carlos Tevez back in the fold along with the fearsome Sergio Aguero and Mario Balotelli, whose Euro 2012 exploits give promise that he is on the verge of taking his game to another level.
Running right through the spine of the team — Joe Hart, Vincent Kompany, Yaya Toure, Aguero — City have players who are arguably the best in their positions in the country, while the same can be said for David Silva in his role at club level as a wide forward.
While there were stumbling blocks at times last season, City's squad now have another year of playing together under their belts and that winning mentality which comes from triumphing in the two biggest competitions in England over the past couple of years.
There are still four full working weeks between now and the end of the summer transfer window. During that time, City will likely fork out on at least one significant acquisition ahead of the new campaign. However, their need is not as imperative as that of their rivals, even with the likes of Hazard, Shinji Kagawa and Lukas Podolski all arriving at other clubs.
City have in the past justified their lavish spending by saying it has been necessary to get themselves on a par with the title challenging clubs. Now they have surpassed those sides, it would be refreshing to see them curb their expensive excesses and back themselves to repeat their success with what they have.
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QUOTE OF THE DAY: "It's something new to us. We've been in the UEFA Cup four times in the last 10 years and never had any problems before. We've got a very good record of fans travelling abroad. It's a great shame because a number of our fans will have paid money and taken time to come to these games over the weekend and I feel very sorry for them." — Blackburn Rovers operations director Paul Agnew reacts after the club's pre-season friendly with Dutch club NEC Nijmegen scheduled for Sunday afternoon was cancelled due to the threat of fan violence.
FOREIGN VIEW: Not just one but two pieces of tragic news from yesterday - Nigerian footballer Henry Chinonso Ihelewere died after suffering a cardiac arrest during a friendly between Romanian second division teams CS Delta Tulcea and FC Balotesti, while Colombus Crew midfielder Kirk Urso passed away at the age of 22 after collapsing.
COMING UP: Paul Parker will be filing his latest column later, while Eurobot will be dishing out the latest transfer news and rumours throughout the day.
The Olympic action just keeps on coming, with gold medals due to be awarded on the athletics track, in the velodrome and in the gymnastics arena amongst other places. You can watch another full day of on British Eurosport HD or via the Eurosport Player, or follow our live commentary online.