Newly-crowned world heavyweight champion John Cena, standing in front of a crowd of thousands wearing only a pair of denim shorts and no shirt as though that was a completely normal way to dress, grabbed the microphone and delivered the news that Osama Bin Laden had been "caught and compromised to a permanent end".
That truly bizarre moment is one of the few occasions Early Doors can remember in which a sporting event (admittedly that definition is stretched a little by Cena and co.) has been overshadowed by breaking news away from the match in progress.
There was the time in 2007 that the news filtered around White Hart Lane during a match that Spurs had sacked manager Martin Jol and replaced him with Juande Ramos, all while Jol was stood in the dugout. The following year, while Portugal were playing Czech Republic at Euro 2008, Chelsea announced they had appointed Luiz Felipe Scolari.
Both those managerial changes worked a treat, of course. What's that? Oh...
Anyway, this evening there promises to be plenty news breaking during matches as - in a rare scheduling clash - there is a round of Premier League fixtures on transfer deadline day.
Both Manchester clubs, Liverpool, Chelsea and Tottenham are all in action tonight, giving rise to the distinct possibility that live coverage of those games will be punctuated with updates on those hasty, last-minute moves as they are completed.
Whilst managers gesticulate in the dugout and their players toil on the field, club chairmen and sporting directors could well be thrashing out 11th-hour deals in the boardrooms upstairs.
ED is hoping against hope that, in the mad rush to make a signing tonight, one club will parade a new player in front of their home fans this evening before they have signed on the dotted line only for a late complication to see the move break down.
The clash has already been exploited by canny tabloid hacks who have cooked up stories such as Hugo Rodallega playing against Spurs for Wigan this evening and then hanging around at White Hart Lane afterwards in order to sign for the club.
Sky Sports News have made great efforts to turn deadline day into something of an institution. It has become a biennial jamboree for them in which all the big guns are brought out.
There's an absolutely huge clock in front of the anchors' desk which looks more suitable for ticking down to the end of life as we know it rather than merely to cut-off point for forms to be faxed to an office in north-west London to be rubber-stamped.
Reporters are stationed outside training grounds up and down the country in the hope of catching a glimpse of a recognisable face through the blacked-out windows of a Porsche Cayenne as it hurtles past and in through the gates.
With temperatures hovering around freezing this morning, it's a pretty rough gig considering they will most likely not have anything to report on Liam Ridgewell's move to West Brom until late in the evening, if at all.
Earlier this morning, poor old David Craig was stood outside in the cold, bullishly proclaiming "as we all know, deadline day is the biggest day in the football calendar", trying to convince himself as much as anyone else.
Still, just as a crime reporter will do a live broadcast from outside a court building on the 10 O'Clock News, the language of television demands that the best place from which to report the latest news on football transfers is from a ditch in a country lane outside a heavily-fortified training complex.
Holding the whole thing together from the comfort of the studio will be Jim White (not that one), the Scottish presenter who has become synonymous with deadline day. Sky have made something of an asset of their main man. They went really big on him at the end of the summer window, to the extent that they had a camera outside the studio so they could relay the moment when he entered the building.
However, Caledonian foghorn will be muffled for two hours of prime deadline-day hours this evening as the studio is given over to the pundits analysing this evening's matches.
It is a relief that even the outlet which has tried harder than any other to take ownership of the end of the transfer window still recognises that actual football still takes priority over Wayne Bridge's loan move to Sunderland.
For unless the much-fabled Carlos Tevez/Andy Carroll swap deal materialises (and, in ED's perfect world, it would), goals should always trump transfers
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QUOTE OF THE DAY: "Do you mean when I strangled him or when I love him?" - Milan Mandaric draws laughter from the courtroom when answering questions about his relationship with Harry Redknapp during the pair's tax evasion trial yesterday.
FOREIGN VIEW: "This auction is unprecedented not only in the history of Indian football but also for world football. There is an expenditure cap and I must say that the franchises wisely spent their money." - Bhaswar Goswami, executive director of the Celebrity Management Group, is pleased with the results of the auction of players and managers for the newly-formed Premier League Soccer league in India. Hernan Crespo was the most expensive player, joining the Barasat franchise for £536,000. Robbie Fowler went for £339,000, while Peter Reid's coaching services were valued at £200,000.
HEADLINE OF THE DAY: "Olsson twin claims Blackburn move" - Venky's have had some pretty ambitious transfer targets, but even they would not try to sign Mary-Kate and Ashley. This is to announce the news that Blackburn Rovers wide man Martin Olsson is set to be joined at Ewood Park by his twin brother Marcus.
COMING UP: As it's deadline day, Eurobot will be working overtime to deliver news on every done deal, helicopter sighting and broken fax machine all the way up to midnight, after which it was be disassembled and put into storage until the summer.
There is plenty of live action to get stuck into this evening. In the African Cup of Nations there's Gabon v Tunisia and Niger v Morocco at 18:00. Then the Premier League takes its turn with live coverage of Swansea City v Chelsea, Tottenham Hotspur v Wigan Athletic and Wolverhampton Wanderers v Liverpool at 19:45, shortly before Everton v Manchester City and Manchester United v Stoke City kick off at 20:00.
Oh, and the latest Spanish blog from Andy Mitten and the updated Euro Club Index.