There are few words that have the ability to make a football supporter wince more than hearing a smug suit describe a club as a 'project', but that is exactly what Monaco represents right now - an exercise in throwing cash at established stars with the promise of a yacht, a tax-free salary and a stint in Ligue 1.
The club are now not just a project, but a "big and interesting project", as opposed to the many small and boring projects available to the world's best footballing talent. This is where it begins to become fun for fans, but even more so for agents.
Radamel Falcao, we have been excitedly told, had "the choice of any club in the world" - or rather, his army of advisers and representatives (who some rather crudely refer to as 'owners') had the option of telling him to go to the club that offered them the best deal in the world.
And so Monaco - newly promoted, without European football and who (whisper it) have even been ordered to pay tax - appear to have jumped the queue in the pursuit for the much-coveted Atletico Madrid forward.
Just the £51 million for Falcao, you understand. Nothing extravagant. For the French club have already plundered £60m on Porto midfield duo Joao Moutinho and James Rodriguez to ease themselves into a summer of transfer dealings with Victor Valdes expected to follow, among many others.
Indeed, as assistant coach Jean Petit revealed, without a flicker of modesty, "we are expecting Falcao and four or five other players of his quality". Why exactly? "(Because) that's the best way of confirming our project is big and interesting". Reassuring, then, if you are joining the club based on promises of ambition.
But what's in it for Falcao, exactly? Okay, besides the boat-loads of cash and the brace of plush apartments overlooking Port Hercule? Well, he is on the verge of joining a club that have every intention - and the cash to back it up - of becoming a huge power in world football.
There has been a great deal of predictable sneering about a striker - who scored an incredible 32 goals in 36 games this season - leaving Atletico to join a club who have only just been promoted to the top tier in France, but maybe it should be pointed out that Ligue 1 is not a bad place to be with the talent flocking to both Paris and Monte Carlo.
Since Russian billionaire Dmitry Rybolovlev took a majority stake in the club in December 2011, the threat of Monaco has been felt beyond Ligue 1 - where other clubs have threatened to refuse the second-tier champions admission to the country's top flight next season in a bid to force them to pay tax - and they are now serious rivals for clubs hoping to snaffle the globe's top stars.
The prospect of a tax-free salary for foreigners in the principality is rather delicious, it has to be said, particularly for a player's flock of greedy representatives. Why not take a punt on joining an up-and-coming club with bags of ambition, rather than being fought over by clubs seeking a fourth striker to bolster their ranks?
But the backlash is only just beginning in earnest, particularly with the cost cuts and tax hikes that French clubs now face, intensifying their ill-feeling towards Monaco, who have far greater purchasing power than anyone else in the league - and possibly the world - other than the Qatari-backed Paris Saint-Germain.
While sparse crowds at Stade Louis II will not give the impression of Falcao having joined a big club in traditional terms, the Colombian realises that he is going to be the star man in a team positively bursting with hunger and ambition, rather than joining an established super power wanting to 'add a bit of quality' ahead of the next campaign.
But make no mistake about it: stars are risking an awful lot in terms of their careers by jumping from established top clubs to a club whose status in the top tier of their domestic league is still being angrily debated, who do not have a place in Europe next season and whose manager, Claudio Ranieri, knows all too well what it feels like to be thrown overboard after a transfer spree.
Falcao and others have not taken the obvious route in terms of career progression, but they could yet still have the last laugh if Monaco's ambition is reflected by results over the next two or three years. Is it a risk worth taking? It's a question for their representatives.
QUOTE OF THE DAY: "I'll keep signing him until he's nearly 50 or 60, if he keeps putting the ball in the net. The difficult thing for Kev is living in a hotel once or twice a week because he doesn't need to move his family any more. So I don't train him every day. My lads accept that because they know what he does when he does turn up. It's his enthusiasm that he needs to keep. It's that little spark inside him, that jiggle. That's what I want to keep. It's your soul inside you. That little vibe when you get up in the morning. I've still got mine. Hopefully he's still got his." Crystal Palace boss Ian Holloway on the 'jiggle' inside striker Kevin Phillips.
FOREIGN VIEW: Desmond Tutu has joined calls for UEFA to move the U21 European championship from Israel because of the Jewish state's treatment of Palestinian sport. UEFA has resisted the requests but Tutu's letter is aimed at increasing the pressure. Last week UEFA general secretary, Gianni Infantino, speaking after the UEFA Congress in London, refused to condemn Israel or accept that the competition, which runs from June 5-18, should be moved. Tutu’s letter read: "We find it shocking that this same organisation shows total insensitivity to the blatant and entrenched discrimination inflicted on Palestinian sportsmen and women by Israel."