In the four years since first taking a financial interest in Arsenal, majority shareholder Silent Stan Kroenke has limited himself to a brief statement here, a snippet of an interview with the American sports press there. That changed on Thursday when he directly addressed Arsenal fans and shareholders for the first time.
But after taking the stage at the Emirates just fleetingly for the club's fiery AGM, the Missourian sports overlord, who boasts one of football's most resplendent moustaches, remains an unknown quantity. The man who controls the destiny of one of England's great clubs is not so much a recluse as a reluctant public figure, and he spoke for just two minutes and 29 seconds.
After waiting four years for this moment, Silent Stan did at least make all the right noises at a club still riven by insecurity, despite a run of seven wins in eight games that has taken the edge off that frankly disgraceful start to the season.
Early Doors is no expert at public speaking - its participation in university debates was largely limited to snide heckling from the back (how things change) - but it was sufficiently clued up to see that Stan was determined to project a united front.
"What a wonderful club," Kroenke said. "We are involved extensively in sports in the United States and had lots of opportunities to involve ourselves in lots of clubs around Europe and in the (English) Premier League. We did not have an interest, but as we became involved with Arsenal in a commercial undertaking in Denver, I became more interested.
"Arsenal has all the elements that you need to have success in this kind of business. (The club) has tremendous management at the top, a wonderful manager on the pitch who makes great decisions in regard to personnel, and a tremendous following with the supporters.
"With all those things in place, it was an easy decision for us to get more involved. We are glad to be here, are happy with the direction of the club and are here for the long term - we love London, you had better get used to seeing us, because we will be around."
So far, so solid, so brief. This was not quite the tell-all speech that Arsenal supporters had hoped for from a man who has revealed so little of his long-term intentions for the club.
The soaring, inspiring oratory was left instead to Arsene Wenger, who according to The Sun gave a speech of positively Churchillian proportions.
To be honest, ED wouldn't quite put it up there with "we shall fight them on the beaches", and neither did the Frenchman take the chance to describe Kroenke as "a riddle wrapped in a mystery inside an enigma" as Churchill famously did of Russia.
Wenger struck the correct tone though, calling for unity after a start to the season that has tested even the most single-minded Wenger loyalists. Such was the impression he made, the Arsenal manager earned a standing ovation.
"I can see a lot of fear and discontent among you and I can understand that, because we live in a world where we fight with people who have extremely high resources," said the Frenchman.
"The way we can compete is to try to be intelligent but as well to be united because it is very difficult to be consistent in football. We have been more consistent than anybody else in the world in the last 15 years.
"To stay at the top, top level, we have to be united. That doesn't mean I am not to be criticised. I accept that is part of my job, and that the board has been criticised, but to the outside we have to show we are united because that is the only way to survive at the top.
"It is difficult enough if you are united. If you are not united, you have no chance."
However, if Arsenal were hoping to usher in a new era of openness and increase dialogue between supporters and the club, they did so only cosmetically.
Neither Kroenke nor Wenger took questions, leaving chairman Peter Hill-Wood to bear the brunt of frustration as he was assailed by a tough inquisition. Mind you, his increasingly clumsy public statements and failure to empathise with supporters has long made him the fall guy in any case.
The most pertinent part of his Q&A came when he was asked to resign, and calls were heard for former vice-chairman David Dein to return to the club. ED can't help but feel that, just like Thomas Vermaelen, Dein has seen his importance inflated by his long absence and the limitations of those brought in to fill his role.
Completing a rather tricky afternoon's work for Hill-Wood was his customary gaffe - in that respect he is not unlike Sarah Palin, minus the folksy persona and strange allure - as he almost forgot to ratify Kroenke as a director of the club in a fifth and final resolution.
ED can't help but feel the whole enterprise could have been more fulfilling for Arsenal's shareholders. Denied the right to quiz the two men now driving the destiny of the club, they were instead offered up the old Etonian as a sacrificial lamb.
Though Kroenke took his first steps to having a genuine conversation with Arsenal fans - one that has been four years in the making - many questions still remain unanswered, many mysteries unsolved. Why has Alisher Usmanov not been afforded a place on the board? Why is commercial income flagging? Why will the board not consider relaxing their rigid adherence to a self-sustaining model?
Perhaps Kroenke should take his cue from Jack Wilshere, who with fantastic timing conducted a prolific Twitter Q&A just as the AGM was under way. Sample answers included: "Rihanna all day ... ps3, golf, abit of cooking! ... spanish ... no chance ... Gossip Girl ... not really a magazine reader but like 442 and also the Arsenal mag."
ED had its fingers crossed there would be some dramatic cosmic realignment and that while Jack was fielding tough questions about the ticket price rises of 6.5 per cent and why Arsenal's commercial income is so inferior to that of their rivals, someone would be shouting at Kroenke, "who do u think is the biggest ledge, Lethal Bizzle or Drake, LOL!!!"
Sadly not, and Kroenke's assessment of the relative merits of English Grime and American RnB remain unchronichled.
Still though, at least that would have been a conversation of sorts. Silent Stan may have started talking, but now he needs to start listening and replying as well.
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