Gabriel Clarke: Jose, we're going to have to leave it there, many commiserations tonight. Maybe next season with Real?
Jose Mourinho: Maybe not.
Mourinho: I don't know, but I want to be where... I love to be where people love me to be...
Clarke: We'll take that as England, I've got to go.
And like that, it was over.
Jose Mourinho was volunteering information about his future, and Clarke had to say, "no thanks, it's time for some ads then the news."
Now, ED realises journalists care a little bit too much about what sports figures say.
While the rest of the world labours under the misapprehension that it's what they actually do that matters, most hacks would happily forego the actual match in return for a juicy quote.
This is best illustrated by this irony-free Henry Winter tweet after Rafa Benitez had a go at the Chelsea board:
But this wasn't just a bog-standard Mourinho rant. Whose ears didn't prick up the moment Mourinho said: "Maybe not"?
And, as the Portuguese expanded on his answer, Clarke cut him dead.
It was impossible not to be reminded of the Day Today sketch in which the hapless Peter O'Hanrahanrahan lets a floundering minister walk off mid-interview, leaving presenter Chris Morris bellowing: "Peter, you've lost the news!"
This was not the journalist's fault but ITV's, whose bizarre priorities probably cost them a world exclusive.
Nobody should blame Clarke, who no doubt had a producer yelling in his ear telling him to wrap it up. Perhaps he could have cut to the chase a bit quicker while Mourinho vented about an unpunished Mats Hummels handball but still - he did his job.
The blame lies with whoever at ITV who values tight scheduling over compelling television - for that's undoubtedly what this was.
Early Doors is not blind to commercial imperatives. They have to pay the bills then get to the news. That's fine.
But what advertiser would object to being shunted back 30 seconds by Jose Mourinho confirming, live on air, where he is going next season?
Rather than following up a dynamite piece of TV, some yoghurt firm is now saddled with being the advert deemed more important than Mourinho's "I'm going back to Chelsea" moment.
And as for not wanting to delay the news - that was the news! Reporting stuff that's already happened is deemed officially more important than getting a major scoop in real time.
ITV have some previous here - at last year's Brit Awards, host James Corden had to cut off Adele mid-acceptance speech.
While Early Doors welcomes any opportunity to see Corden look foolish, this wasn't his fault either.
It was some fool who had let the programme run long and had to catch up by binning the night's main acceptance speech.
Add to this the channel's unhappy knack for suffering technical outages just before crucial goals (Everton v Liverpool in 2009, England v USA at the last World Cup), plus the perfunctory two minutes of half-time 'analysis' buffered by two massive ad breaks and you're forced to conclude the only reason anyone tunes into live programmes on ITV is necessity, not choice.
So the next time your evening's viewing gets disrupted by some over-running BBC Proms concerto, flower show or dog-measuring contest, don't get angry - be grateful there's a broadcaster that still values live TV.
After all, you don't want to see Mourinho silenced in full flow any more than a classical music fan wants to listen to the Three-and-a-Half Seasons.
- - -
QUOTE OF THE DAY: "Reginald D Hunter washing out the dirty taste of racism with a little ginger ale." - Caption on a photo posted on Hunter's Facebook page showing his appearance at the PFA Awards.
This as the PFA found a new way to shoot itself in the foot by trying to recover their appearance money.
Here's deputy chief executive Bobby Barnes: "If you were looking for a scenario of absolutely everything we wouldn’t want on the night, I think you had a montage there. This went so far over the boundary, it was totally unacceptable on every level, quite honestly."
- - -
COMING UP: Barcelona try to do their thing against a Bayern Munich side whose biggest enemy is surely complacency.