"Anger is an acid that can do more harm to the vessel in which it is stored than to anything on which it is poured" – Mark Twain.
There will be no t-shirts of support this time. No statements of self-pity. No paranoid proclamations.
Liverpool know that Luis Suarez stuck his teeth into the club's proud reputation at Anfield yesterday and took a massive chunk out of it.
After the Patrice Evra debacle, it appeared that Liverpool had flown in a PR team direct from Pyongyang to deal with the fall-out, but this time the apologies were swift, unreserved and from all parties.
Even if Luis Suarez was from a land of barbarians there was no way you could spin this latest misdemeanour as a 'sign of affection' where he comes from.
Liverpool have learnt their lesson – when your player does something unquestionably despicable, say sorry, say sorry again, and then take your punishment on the chin.
Once bitten…and all that.
Suarez is unquestionably Liverpool's outstanding player, just look at his delightful assist for Daniel Sturridge's goal against Chelsea for starters, and take his stoppage-time equaliser for dessert.
However, the fact that Branislav Ivanovic's arm proved to be his main course is what everyone is talking about. It was an act so maddeningly stupid, it makes you wonder if the FA should pass over any disciplinary meeting with the Uruguayan and instead just send him straight to the men in white coats.
It is unlikely that Suarez will play again this season but nobody died at Anfield yesterday. Ivanovic's arm is probably already cleared of teeth marks, and Liverpool will still profit handsomely from their temporarily toxic prized asset either in the form goals on his return or through a big summer transfer fee from a desperate club willing to play the role of Faust in exchange for one of the world's best strikers.
But the big loser in all this is Suarez himself. There are few better places to be a hero than at Anfield, but with the exception of the truly blinkered and rabid, it is surely impossible for Liverpool fans to now honestly look at Suarez and not see a nasty piece of work.
With Suarez on their side, the Kopites can take the goals, take the wins and maybe some time in the future take the glory– but they have to be aware such successes won't come with the type of *class* that has always made Liverpool seem like something more than just another football club chasing trophies.
The Liverpool teams of the past are talked about with reverence and respect by neutrals for the way they stylishly dominated the game in England and Europe but no team with Suarez as its catalyst is ever going to be talked about in similar tones.
Amazingly this is the second time Suarez has tried to a turn a rival into a meal. Add this to the Evra race storm, the petulant retaliations and the gleeful cheating and you have an unquestionably poisoned reputation. And ultimately, what has a man got if not his reputation? Suarez, with or without the help of Liverpool, can spend the rest of his career trying to rebuild his, but the world will forever be keeping its eyes on the cracks that helped to ruin it.
We should be talking about his goals, his skill, his electric turn of pace and his vision, but once again there is a bad stench that surrounds everything he does.
At least this time he has come out quickly and said sorry but there is no evidence to suggest that this is a player who learns his lessons.
Chances are he will move on at some point in the near future to a club outside of England and the few Liverpool fans who are still desperately trying to come up with ways to defend him will finally relent through a sense of betrayal.
And maybe when his career is finished, Suarez will look back and wonder why he is not held in the same esteem by the football loving public at Anfield and beyond, as many men of far lesser talents.
The reason will be the cumulative effect of days like Sunday.
Suarez needs to realise that such moments of insanity hurt the game, hurt his opponents, hurt his club but, most of all, hurt himself.
QUOTE OF THE DAY:
"His behaviour is not befitting of any player wearing a Liverpool shirt and Luis is aware that he has let himself and everyone associated with the club down. We will deal with the matter internally and await any action from the FA," Liverpool managing director Ian Ayre with perhaps the bluntest of all the statements coming out of Anfield. Suarez himself also said sorry for his "inexcusable behaviour."
Juventus re-established their 11-point lead at the top of Serie A and took one step closer to securing back-to-back titles with a hard fought 1-0 victory over AC Milan on Sunday evening. Arturo Vidal’s second half penalty was enough to separate the sides and the result means the Old Lady now need just four points from their remaining five games to retain the title.
Speaking of winning titles, Manchester United will be able to celebrate theirs in front of their own fans if they can beat Aston Villa tonight. We will have full live comments with kick-off at 20:00. We will also of course have loads of reaction throughout the day on Suarez's moment of madness.