Yesterday, Real Madrid president Ramon Calderon said of Robinho: "The coach and the sports director want the player to stay and I am sure he will."
Hours later it emerged that Chelsea have already begun to sell shirts with the Brazilian's name printed on the back.
This, of course, is how modern transfers work. If you act like you've signed a player, sell his shirts, give him a peg in the dressing-room and a car parking space, there's a chance he will unwillingly turn up to training.
Once there, you can get him to sign a 'form' confirming he has read and understood the fire regulations - only it is actually a five-year contract.
If you think it isn't possible, look at Jon Obi Mikel, who signed for Manchester United before running off to a forest in Norway and saying he wanted to join Chelsea instead.
And more recently Honduran striker David Suazo 'signed' for AC Milan, before deciding he looked better in blue and joining city rivals Inter instead.
It was so pleasurable to see Real's mischief-maker-in-chief given a taste of his own sarky, provocative medicine, that ED tried to buy a 'Robinho' shirt only to find them sold out.
The Chelsea Megastore's tyranny continues with worrying news for Manchester City who, despite seeing £9m fly out of a hopefully-unfrozen Thai bank account, will still find Shaun Wright-Phillips modelling Chelsea's 2008/09 home shirt (small child).
Early Doors suggests the Blues go the whole hog and superimpose the head of the similarly-proportioned Brazilian onto SWP's fun-size shoulders.
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Unless you were BATE Borisov, yesterday's Champions League probably left you feeling a bit underwhelmed.
Belarussians BATE appear in the group stage for the first time and were 'rewarded' with matches against biggest, baddest sides in Spain and Italy - Real Madrid and Juventus - along with moneybags UEFA Cup-winners Zenit St Petersburg. Yeah, thanks for coming.
BATE may need similar inspiration to the Belarus Olympic team, who were offered a lifetime supply of sausages by a meat producer in the country if they won a gold medal.
The country won four golds in Beijing but, as they included a two- and a four-man flatwater kayaking team, free animal products will be winging their way to eight Olympic heroes - until they suffer massive heart attacks in 18 months' time.
But for the British hardy perennials, the draw provided few surprises and not much interest.
Manchester United play Celtic again, Villarreal again and a Danish team again.
Chelsea take on Roma - like we haven't seen enough of them - Bordeaux (good for wine, less so football) and a team from the Cheeky Girls' home town.
Liverpool's group at least provides the obligatory "emotional return" as Fernando Torres takes on Atletico Madrid who, bizarrely, are a better side with Diego Forlan up front.
And Arsenal's section features a trio of perpetual good-but-not-greats in Porto, Fenerbahce and Dynamo Kiev.
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QUOTE OF THE DAY 1: "If there is a moment in my career where I regret a decision it was clearly the day after the FA Cup final - when my agent told me 'Club X' want you tomorrow and I told him no, I love it here and I don't want to go, I want to stay. That's the moment I regret." Jose Mourinho uses his 20-20 hindsight to admit he should have jumped before he was pushed out of Chelsea.
QUOTE OF THE DAY 2: Former Tottenham coach Hans Segers on the attitude that makes Spurs value Dimitar Berbatov at £30m: "He doesn't pull his weight in training and that comes out in matches. He goes in silent sulks - he is quite a loner in that way. It's not easy to communicate with him and that is a shame because he is a very good player. But the way he doesn't pull his weight is not good for the team and not good for the club. I think it is the manager's nightmare."
FOREIGN VIEW: Those Robinho Chelsea shirts could be the must-have item for all visiting fans to Stamford Bridge this season. Marca reckons Real Madrid have rejected the Blues' final offer and he could play against Deportivo La Coruna on Sunday.
TALKING POINT: The final word on 'T*** gland-gate' goes to claire881: "I don't think ED should be referred to as a t*** gland as, to be honest, I kind of think it's an insult to actual t*** glands which presumably serve some sort of purpose."
And grand_master_woogey reveals the dedication required to post the first comment on this blog. Asked how long he had been pressing 'refresh', he replied: "A good two hours, but was worth it."
COMING UP: It might be a glorified friendly, but it's a nice excuse for everyone to spend a few days in Monte Carlo. Watch Manchester United stroll about against Zenit St Petersburg in the UEFA Super Cup from 7.45pm.