West Brom's social media department must have come up with this idea during a rather over-zealous liquid lunch. It did not go down particularly well with their fans.
The Premier League club inexplicably decided that it would be a good idea to give away defender Jonas Olsson bloodied, sweaty shirt to one 'lucky' supporter.
All Baggies fans had to do was 'like' the club's Facebook page and share the offending post. Simple.
The only trouble was, few supporters appeared to be at all keen on winning the prize, instead criticising the poor judgement involved in the competition.
The issue of HIV was even mentioned in relation to the fact that if a player receives an open wound or is bleeding they must immediately leave the pitch to receive medical attention and have their shirt replaced if it is bloodied.
One fan's post read: "WTF. You're giving away a dirty "blood stained" shirt that you wouldn't allow to be worn on the pitch any more to protect the other players against HIV! But are quite willing to pass it on to the fans. Are you for real?"
Another commented: "I love West Brom but this is a little weird."
And a further post read: "It's sort of weird, and a little off..."
Olsson's shirt was from West Brom's stunning victory against Manchester United on Saturday.
The Swede played for most of the match at Old Trafford wearing a head bandage after he suffered an accidental collision that left his shirt drenched in blood.