West Ham were clearly so distressed at seeing one of their youngest supporters in floods of tears after their dismal 5-0 thrashing at Nottingham Forest on Sunday, they have launched an appeal to find him.
The Hammers, who were crushed by the Championship side in their FA Cup third-round tie at the City Ground, hope to make a touching gesture to the kid in question.
As outlined by a story published on their official website, West Ham have offered him and his family the chance to watch a future match in the club's director's box.
This came after the child was picked out by TV cameras in floods of tears during his side's drubbing at the hands of a rampant Forest side.
Sam Allardyce's team suffered a humiliating defeat and it was all too much for the young man, who could not contain his emotions.
"Everyone at West Ham United shares this young man's disappointment and are grateful for the large numbers of fans that made the trip to the City Ground," a statement read.
"To show the Club's appreciation for the travelling Claret and Blue army, the Board, manager and captain would like to offer this young fan and his family a chance to watch an upcoming fixture at the Boleyn Ground from the Directors' Box.
"If this is you, or you know who this is, kindly contact us so that suitable arrangements can be made."
It is not proving to be a good season for the Hammers and the young fan may well find that another match does not prove any more enjoyable to watch with his team currently sitting in 19th place in the Premier League table.