So, sportsdirect.com @ St James'
It sounds to Early Doors like a kind of tacky hotel bar ('Horizons @ Novotel, Wolverhampton'), but it's
actually the new name of Newcastle's ground.
While it may be the first stadium that looks like an email
address, believe it or not there are worse names.
Maybe. Anyway, here are 10 contenders:
Arnold Schwarzenegger Stadium (Sturm Graz, Grazer AK)
home of Sturm Graz and Grazer AK opened in 1997 but - after a dispute over an
execution in California
- Arnie out with his home town and revoked its right to use his name. The
stadium is now called the UPC-Arena.
Dick's Sporting Goods Park (Colorado Rapids)
We could fill a whole top 10 with American stadiums (Pizza Hut Park, Home
but the home of MLS's Colorado
Rapids takes the prize with its combination of folksy charm and rampant
Falkirk Stadium (Falkirk)
It's a stadium,
and Falkirk play there. The most unimaginative
football ground in the world was clearly brought to you by the people who named
the European currency the Euro, and who rebranded the National Lottery 'Lotto'.
KitKat crescent (York City)
City's ground was known as Bootham Crescent from 1932 until a
fateful day, 72 years later, when Nestle entered the fray. The Swiss chocolate
giant has a factory nearby, but it's
a silly name nonetheless.
London Borough of
Barking & Dagenham Stadium (Dagenham and Redbridge)
A catchy moniker for Dagenham and Redbridge's
home, which used to be called Victoria Park. The new name has been in use since
2007 when the Daggers did a deal with the local council.
Rochdale's home ground
has plenty in its favour - it has been around for nearly 90 years and is
logically named after the area it is based in. But Spotland? It just doesn't sit right with Early Doors. Sorry.
stadium:mk (Milton Keynes Dons)
If the MK Dons were not fake enough for you, witness their 32,000-seater
stadium with its stupid, gramatically-incorrect name - no doubt the result of
some idiotic marketing brainstorm. (See also: Amsterdam ArenA)
Tofik Bakhramov Stadium (Azerbaijan)
There's nothing wrong with
naming your national stadium after a legendary figure, but Azerbaijan's
favourite son was a linesman, for goodness sake. Although he was the 'Russian'
who won England
the World Cup.
Walkers Bowl (Leicester City)
This one never saw the light of day; the evil forces of
marketing relented and Leicester
City's new ground saw its provisional name softened to
the Walkers Stadium. Free crisps no longer included.
Stadium (Young Boys)
Stop giggling at the back. Oh, go on then. The Wankdorf
stood in Bern
from 1925 and 2001, when it was demolished. It was rebuilt for Euro 2008, where
it paraded as the Stade de Suisse Wankdorf.