He's either a deadly goalscorer and serial winner or an self-aggrandising myth.
These are the two schools of thought when it comes to Zlatan Ibrahimovic, with almost no middle ground.
Your opinion simply depends on whether you actually pay attention to football matches, or form knee-jerk opinions based on a tiny sample size when Clive Tyldesley is commentating.
It depends whether you rate a player who finished top of the league eight seasons in a row with five clubs.
Whether you rate a player who has scored 20-plus goals each of the last five seasons (35 last term for Milan).
Whether you rate a player who has been voted Serie A's player of the season three times, won two Capocannoniere awards and single-handedly won Inter the title on the last day of the 2007/08 season.
Whether you rate a player who has scored multiple goals at three separate European Championships, including a preposterously brilliant volley at Euro 2012.
Really, there's no right answer.
It's OK if you don't like him. After all, he always goes missing on the big occasions. Apart from all the times he doesn't.
You may have guessed that Early Doors is in thrall to Zlatan. His moodiness and colossal self-regard - a turn-off to many - only increase his appeal to ED.
He is a throwback to the days when brooding magicians like Hristo Stoichkov and Eric Cantona stalked the continent's pitches.
An era of mercurial alpha males, now replaced by today's tiki-taka turbo-dwarves.
For ED, flawed genius is far more interesting than the sort of clean-cut excellence on offer at Barcelona - where Ibrahimovic fit like a square peg in a baby's nostril.
The great man will be presented as a Paris Saint-Germain player today in a €23m (£18m) deal that is the club's most ambitious signing since their Qatari takeover a year ago.
In the last 12 months, the club's new owners have lavished some €215m (£169m) on recruits including Javier Pastore, Ezequiel Lavezzi and Thiago Silva.
The spree has electrified French football and established PSG as a genuine power in European football.
Now all they need to do is win something.
For such a famous club, PSG have been historically useless. Despite being the city's only major club, they have just two league titles to their name. Like the capitals of Italy and Germany, Paris has yet to win a European Cup.
London left this hall of shame in May, when the embarrassment of never winning was somehow topped by the manner in which Chelsea broke their duck.
For Serie A, Ibrahimovic's move heralds the departure of the league's biggest remaining star - for Ligue 1 it could bring a new era.
The French top flight has emerged from Lyon's seven-year stranglehold and become one of the most competitive and unpredictable top flights in Europe.
Lyon, Bordeaux, Marseille, Lille and Montpellier have won the last five editions, but PSG are already miniscule odds-on (best price 4/9) to claim their third domestic title this season.
With Zlatan on board, you can understand their favouritism. He scores goals. He wins titles. And if you don't like him, he most assuredly doesn't care.
QUOTE OF THE DAY: "People at the club are sure that it was a way that Manchester United used to put me out of the team and stop Liverpool ... I had no problems with Evra. It was only a handshake and I was OK with that. The media in England showed the moment when I passed in front of him but they didn't see that he had his hand low before. Only the media in Uruguay and Spain showed that I wanted to shake his hand. But in England Man United has this political power and you have to respect that and shut your mouth ... I don't show my emotions on the field but outside I do — and I cried a lot with all the Evra stuff. The trial week was so complicated for me. My wife and I cried a lot during that week." Hey, Luis Suarez, take it easy champ. Why don't you stop talking awhile?
FOREIGN VIEW: France right-back Mathieu Debuchy is desperate to leave Lille and would prefer to join Newcastle United.
"Newcastle are my priority, although Inter also asked about me," he told L'Equipe.
"Despite my commitment to Lille - the club is in my heart - I am 100 per cent committed to leaving. I want to leave LOSC."
Mathieu Debuchy: 200 per cent committed.
COMING UP: Levers are cranking and cogs whirring ahead of another day of transfer nonsense with Eurobot. Join it!