UEFA need to draw a line in the sand after the unbelievable events in Serbia on Tuesday night.
The scenes of racism and violence were completely unacceptable, and this is the time for a landmark ruling.
UEFA must to put in place clear and strict regulations so that every team and every fan knows the consequences of their actions.
To make an unequivocal statement against racism, I would like to see all Serbian teams - not just the Under-21s - banned completely for one qualifying campaign.
It may seem a draconian penalty, but it would show everybody that the governing body is taking the issue seriously.
It would also all but guarantee there is no repeat - even the most thuggish fans would think twice before risking their team's place at the World Cup with monkey chants, and those around them in the crowd would stop them instantly if they did.
Of course, it won't happen. We are more likely to see another of UEFA's paltry fines.
The much larger financial penalties given to Nicklas Bendtner for his Paddy Power underpants, and to Manchester City for taking too long over half-time against Sporting Lisbon, show where their priorities lie.
They are interested in protecting their sources of income - sponsors and TV companies. Racism just gets empty rhetoric.
I've seen it argued that Football Associations get relatively small fines for racist chanting because they are not directly responsible - they cannot control what the fans say.
Well, we need to make it their responsibility. UEFA do not take such a laissez-faire approach to hooliganism and they are right not to. It is up to the Serbian FA to bring in enough police or stewards to make sure their fans behave.
There has been some pretty strong stuff in the papers, but this shouldn't be about demonising Serbia. Most of the fans in Krusevac did not part in the abuse, and I'm sure there are many Serbs embarrassed at their compatriots' behaviour.
Unfortunately racism still exists in many countries; Denmark's Patrick Mtliga suffered monkey chants in Bulgaria last Friday.
People might think these countries need time to adjust, but we are talking about modern European nations - they need to act like it.
I don't need to remind anyone that we have had some high-profile instances of racism in this country, but England has come a long way since I was playing.
At Liverpool, we had issues with John Barnes, who went through some awful stuff. He endured monkey chants and had bananas thrown at him.
I have to say that, at the time, the other players were ignorant to an extent.
You look back as a team-mate and think you could have done more for him, but we didn't know what it was like. We accepted the situation without really understanding how bad it was for him.
As an individual, John coped with it as well as you could possibly imagine, and kept his dignity at all times. It can't have been easy.
I do sympathise with Danny Rose, who lashed out at the end of Tuesday's match. He had been taunted and wound up all game.
His behaviour might not have been exemplary, but he is a young boy who endured extreme provocation and just flipped. Nobody should forget he is the victim.