During the Olympics there was a strong feeling that Britain's gold-medal winners were true heroes and the kinds of people the country should look up to, unlike those who appear on reality TV shows and are covered in the celebrity magazines.
But just a couple of weeks after the Games we have seen one Olympian in the Big Brother house and two more going on Strictly Come Dancing, with others appearing in the papers at every photocall, PR launch and advert their advisors send them to .
Is it right that Olympians are crossing over into the world of celebrity culture and blurring the boundaries
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