British Airways has painted a huge image of British Olympic heptathlete Jessica Ennis under the Heathrow flight path in a remarkable publicity stunt.
Reportedly created to remind overseas athletes of Team GB's home advantage, the airline has produced the giant image of Ennis with the aim of sparking a Twitter buzz via a #homeadvantage hashtag.
The giant image of the heptathlete, which is the size of 15 tennis courts, includes the words "welcome to our turf".
The campaign is also aimed at welcoming home Team GB and ParalympicsGB supporters as the airline estimates 50,000 ex-pats will return to the UK this summer.
Luisa Fernandez, British Airways sponsorship manager, said: "Whether you're a Brit coming home, or an athlete arriving in for the London 2012 Games, this celebratory message reminds us all of the power of the home crowd and how important it is to get behind Team GB and ParalympicsGB."
During the Games the airline will host 'Park Live presented by British Airways' at the Olympic Park, which is being positioned as a place for fans to go before or after watching an event or as a destination in itself, in a similar manner to Henman Hill at Wimbledon.
The parkland area can accommodate up to 10,000 visitors and will feature giant screens showing the live action, as well as a British Airways stage for interviews with athletes.