George North's stunning try in the first Test against Australia was the crowning moment of a memorable Lions debut.
But the Welsh winger's display was apparently marred by his wagging a triumphant finger he wagged in the face of Wallabies scrum-half Will Genia just before he touched down.
North has now apologised. But does he have anything to say sorry for?
The incident came after one of the best tries ever scored in a Lions match. Taking a high kick from Australia full-back Berrick Barnes in his own half, North jinked through several defenders in a breathtaking run down the left wing, then momentarily pointed a finger at Australia star Genia before crossing the line.
The jet-heeled 21-year-old said he had copped a "lot of stick" from team-mates for the gesture and had apologised to Genia, one of the game's finest scrum-halves and most respected players.
"I've had a few words from various people but I've apologised and can't really explain why I did it," North said in Melbourne on Friday on the eve of the crunch second Test at Docklands Stadium.
"It was very difficult and I just got caught up in the whole emotion of a Test match and scoring my first try.
"Looking back, I do feel horrendous about doing it, but I will have to live with it now. I'll have to take it on the chin.
"I had big words from Andy Irvine (team manager) which was fun. Rugby is a gentleman's game and that shouldn't be involved in the game and Andy spoke to me about that afterwards.
"I know I was out of line in terms of sportsmanship and rugby and I feel bad about that."
Horrendous? Having to live with it? Censure from the team manager? You'd have thought North had pulled his shorts down and mooned the opposition rather than briefly flicked a finger out towards an opponent to say 'take a bit of that'.
Genia himself laughed the whole thing off, joking that he was eating grass at the time but might extend North the same courtesy if he scored a try and the Wallabies won.
North's words suggest that rugby still sees itself as a sport in which gentlemanly conduct and fair play are prized.
Yet all top rugby teams cheat shamelessly, openly and continually. The way players try to get away with breaking the rules and hoodwink the referee at every tackle, ruck and scrum is often breathtaking and brazen.
Many believe that New Zealand's Richie McCaw is only the best player in the world because he's the cleverest and most effective cheat in rugby. There's even a Facebook page dedicated to his skullduggery.
And that's just the start of it. The last few Lions tours have seen some outrageous foul play as opponents try to take out key men, with the 2005 spear tackle on Brian O'Driscoll the most famous example and the stamp on Alun-Wyn Jones's head merely the most recent.
In that context, what on earth is North doing apologising for a bit of taunting so mild that it would provoke only mild chuckles among the veteran sledgers of the Test cricket world?
Is it really the case that cheating and violence should be part of the game, but a bit of harmless pointing out of order?
You can watch the try and the pointing here, make up your own mind, and then have your say in the comments box below.