Since bringing joy to the town of Blackburn, his managerial career has stagnated following indifferent stints at the helm of Manchester City, Fulham and Queens Park Rangers.
His latest quest is to transform a Stoke City side renowned for gritty, ugly football into a free-flowing, exciting team pushing for a spot in the top-half of the Premier League.
Oh, and he must do all of that without spending more than a few bob.
Impossible? Pretty much.
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