Attending a match as a visiting fan at the Emirates Stadium is a highly pleasurable experience. Especially for the neutral. It cost me just over £80 for a couple of pitchside seats at Arsenal's ground in the Fulham end last season. Those were face value because I bought them from a colleague.
It was money saved because one ticket on the black market at Arsenal costs at least £80. At such a price, it would not be so palatable. In the final analysis, it turned out to be money well spent.
Dimitar Berbatov's brilliance and a creaking home defence made it terrific value for money with six goals finding the net in a 3-3 draw, and the visiting goalkeeper Mark Schwarzer saving Mikel Arteta's penalty in the death throes of the afternoon.
In years gone by, back in the 1980s at Highbury, a few home fans would perhaps have vaulted a measly metal bar acting as segregation to vent their frustration with Fulham followers naturally gloating somewhat and rejoicing in their unexpected point.
But football is different these days. Reflected in the price of the matchday experience, it is very much a middle class pursuit.
The Arsenal fans standing yards away just grumbled after Schwarzer's save, shook their heads and stumbled off into the night reflecting on two points tossed away.
Any misbehaviour would probably see their season tickets confiscated, and life bans doled out. And when the cost of the cheapest season ticket at Arsenal is weighing in at a whopping £985, one imagines misconduct would be a costly business.
The days of pies, bovrils and away fans being treated like dogs when you turn up at a visiting ground are hopefully beyond us. All-seated stadia at the elite level has surely done for such shenanigans. Certainly in and around the ground. The bad publicity that accompanies not treating your guests properly is not worth it.
An unsuspecting fan would perhaps not like to wander into the wrong territory wearing the wrong colours in Cardiff city centre, but one of the Premier's League newest clubs deserve plaudits for their healthy approach to supporters.
Cardiff appear to be aware of the need to treat every supporter not solely as fans, but visitors to the area. A ticket to a match at Cardiff costs between £20-45. The Cardiff City Stadium is a distant cry from the old Ninian Park. As the old saying goes, the customer is always right. Cardiff appear to be aware of that mantra.
Staff greet the visiting supporters in their team's home shirts, and serve their favourite food. Posters are placed in the visiting end thanking supporters for making the journey as footage of the respective visiting sides are played on big screens. There are plans being erected for a stage to be put in place in the away end playing songs for visiting supporters.
Manchester City and Everton have apparently endorsed Cardiff's approach by purchasing their full allocation of tickets for visiting fans. Numbers of fans willing to travel to Cardiff are up.
"We appreciate South Wales is not the most accessible of places," said Tom Gorringe, Cardiff's sales and marketing manager. "It is a trek for everyone. You are looking at £100 minimum for a day out at football these days. We want them to know we value them for coming."
Football clubs such as Cardiff should be commended for such an approach, but would perhaps be further applauded if they could reduce the price of attending games.
The cheapest season ticket to watch European champions Bayern Munich was only £104 last season. The priciest ticket at the Emirates costs over £120.
The Bayern president Uli Hoeness apparently said: "We could charge more than £104..we do not think the fans are like cows, who you milk. Football has got to be for everybody. That's the biggest difference between us and England."
Cardiff have been nominated for Best Visitor Experience at the Welsh Tourism Awards. It is true that fans continue to pay too much for watching football in England, but at least Welsh club Cardiff are making fans feel welcome. In the current economic climate, such conduct really does matter.