Perhaps Eddie Hearn was not aware of the timing when he tweeted earlier in the week about an upcoming press conference.
“MAJOR press conference at 12pm on Thursday. If you work in the World of sport I suggest you are there!”, said the Matchroom Boxing head honcho, a day after Carl Froch and George Groves confirmed they would meet in a British world title superfight later this year.
No, the London presser was not to confirm a date or venue. In fact, it appears that the fight’s location remains the primary stumbling block before it is confirmed.
Instead, it was to confirm what was also reported earlier that week: that London 2012 Olympic gold medallist Anthony Joshua had become the latest member of the Team GB crew to ditch the headgear.
In that context, the conference was a little disappointing. But that was the only context capable of doing so - Joshua has a very real chance of giving the British heavyweight scene a huge shot in the arm in the years to come.
While David Haye v Tyson Fury in September should entertain every bit as much as the build-up has, the ‘glamour’ weight class of the sport is no doubt stagnant for the most part. And when it comes to the domestic scene, even more so.
David Price crashed and burned. Dereck Chisora shocked and appalled on his one opportunity at winning a world title. And then there’s Audley Harrison.
That almost-trademark pessimism, however, tends to fade away when one discusses the 2012 Olympians.
Luke Campbell, Anthony Ogogo and Tom Stalker have turned pro already, and while they like Joshua remain at a very early stage of their professional progress, the signs are encouraging, and feedback is refreshingly positive.
Ironically, Campbell and Ogogo could both join Joshua on his debut card at Olympic venue the o2 Arena on October 5, in a reunion which could match this weekend’s athletics Anniversary Games.
Hearn outlined the plan for the 23-year-old, who may end up headlining his first card in his hometown, as Campbell did in Hull earlier in the month.
If all goes accordingly, Joshua will be four fights into his professional career by the end of 2013. Support bouts underneath Kell Brook’s late-October Sheffield card (reported by Boxing News to be against Ricky Hatton-conqueror Vyacheslav Senchenko), Froch-Groves and one other Matchroom event would be followed by another four fights to put Joshua up to eight bouts in his rookie year.
Despite the quickfire quest for experience, Hearn admitted everything else will be plotted very carefully.
“We will take Anthony forward at the right pace,” he explained. “Anthony is very grounded and he understands the road ahead.
“He’s achieved an incredible amount in 43 amateur fights, but what impresses me more about him is his mental capacity – he has a great head on those broad shoulders and he won’t be rushed.”
Joshua has signed a three-year deal with Matchroom, which is usually the perfect amount of time for an Olympic –level amateur boxer to establish themselves as a British, European or perhaps even world championship pro.
And the investment in Britain’s greatest-ever crop of Games pugilists shows just how much potential the likes of Matchroom and Golden Boy believe they have to significantly raise the standards of British boxers in the professional ranks going forward.
As far as Joshua goes, it now remains to be seen if he can eventually head down the path former undisputed heavyweight kingpin Lennox Lewis or that of ‘A-Force’ Harrison.
Joshua admitted at the presser he will be looking to Lewis for advice as he begins his pro voyage, though after the disaster of Lewis having a more hands-on involvement in Price’s second defeat to Tony Thompson, the link will end there.
“I will mainly take words of advice,” Joshua explained. “Mental stuff.
“Training-wise I am sorted and promotionally and management the boxes are ticked. But Lennox owns the t shirt on heavyweight boxing. Words from the champ are priceless.”
It now remains to be seen who will be next to join Joshua, Campbell, Ogogo and Stalker in the professional waters.
Andrew Selby certainly impressed during the pro-am World Series of Boxing 2012-13 season – an event the British Lionhearts will no longer take part in, making signing a pro deal even more appealing.
Regardless of how many of Team GB’s boxing stars are pro boxers by the time Rio 2016 rolls around, the united home nation team of 2012 will now find themselves competing against each other to make the biggest mark in a cutthroat world.
Liam Happe | Follow on Twitter