You would think that a world title unification bout between unbeaten boxers Floyd Mayweather – the world’s pound-for-pound number one – and hot prospect Saul Alvarez would be lucrative enough.
The WBC, however, feel the fight needed a little something extra on top of a huge winner’s purse, unified champion status and the right to claim to be the best boxer in the world today.
As a result, whoever wins the September 14 megafight between ‘Money’ Mayweather and ‘Canelo’ Alvarez will be presented with a ‘one of a kind’, 24-carat gold ‘trophy’ belt.
The superficial prize will be the first boxing championship belt to have solid gold plaques, with the coins and flags on the straps – depicted in honour of the two combatants on each side – also made from the 24-carat stuff.
Holding the golden goodness together, even the strap is a cut above your usual and made from Ferrari leather.
How much this thing is worth remains uncertain for now. But 'a lot' seems like a safe bet.
Explaining the gesture in a statement, the WBC said: "This belt is earned for sheer excellence, but also to honour the careers of both fighters, who've been steadfastly loyal to the WBC.
“The other accolade it will represent is that of the best pound for pound fighter. Both boxers go into this fight undefeated."
One question which remains unanswered is what the WBA think of the move by the rival body.
Alvarez holds both companies’ versions of the super-welterweight strap, with Mayweather also the current WBA ‘super’ champion.
Will the WBA now feel the need to try and top this stunt? The Pugilist doubts that anything could, to be honest.
Besides, doesn’t the WBA have enough belts, with all the ‘super’, ‘interim’ and ‘regular’ titleholders per weight class?
This is far from the first time a special trophy belt has been designed for a particularly-marquee fight. Here are some of the other bouts through time to get the superstar treatment:
- Muhammad Ali vs. Joe Frazier
- Carlos Zárate vs. Wilfredo Gómez
- Sugar Ray Leonard vs. Tommy Hearns
- Sugar Ray Leonard vs. Roberto Durán
- Julio César Chávez vs. Hector "Macho" Camacho
- Mike Tyson vs. Mike Spinks
- Julio César Chávez vs. Oscar De la Hoya
- Oscar De la Hoya vs. Tito Trinidad
- Oscar De la Hoya vs. Floyd Mayweather
- Oscar De la Hoya vs. Manny Pacquiao
- Muhammad Ali vs. George Foreman