On Tuesday, Adidas will unveil the Brazuca — the ball that will be used at next summer's World Cup.
And to mark the occasion, they will gift every baby born that day in host nation Brazil with a free ball (as long as the newborn's parents visit a store in one of 12 host cities within two days with a birth certificate as proof).
From the AP:
"The company says the giveaway is part of a marketing campaign based on the notion that every Brazilian is born with a soccer ball ''by its feet.''
"The World Cup ball is called Brazuca, an informal word often used to describe national pride in the SouthRead More »from Every child born in Brazil on Tuesday to get free World Cup ball