Brazilian players stood still with their arms crossed for several moments during league matches to protest at congested schedules on Wednesday.
The players decided to take action at this week's domestic league matches to demand fewer games, a longer pre-season and a greater say in decisions.
Pressure group Common Sense FC are behind the movement with first, second and third division games halted for a month because of the 2014 World Cup, leading clubs to be asked to play more matches in midweek to compensate.
Some refused to kick off after the referee’s whistle, while others put the ball in play before stopping and staying motionless to show their discontent with the Brazilian federation.
In at least one match the protest happened before the whistle because of threats that every player on the field would be shown a yellow card.
To keep from being punished, players in the match between Sao Paulo and Flamengo started kicking the ball back and forth from one team to the other. They exchanged passes for almost a minute as the referee ran from one side to the other.
Players in the match between Criciuma and Atletico Paranaense still waited for the initial whistle before crossing their arms and nobody was shown a card.
In the match between Coritiba and Corinthians, players put the ball in play before crossing their arms, but no cards were shown.
In previous weeks, players linked arms in solidarity before kick-off.
"Common Sense will take action at the next round of games to demonstrate our dissatisfaction and concern with the CBF's lack of interest in creating a more balanced and fair season for Brazilian football," the group said in a statement published on their Facebook page.
The players want a shorter season with 30 days of close-season holiday, an extended pre-season, the introduction of financial fair play rules, and more representation on decision-making bodies such as clubs and federations.
More than a dozen past and present Brazil internationals are involved in the group, which counts former AC Milan players Clarence Seedorf and Dida among its leaders.
The Brazilian Football Confederation made some small concessions in a meeting last month but said it was impossible to take more decisive action because the World Cup will eat up more than a month of the domestic season in 2014.
The players warned they will get more radical.
"The (CBF) needs to commit to proposals, improvement and actions for all Brazilian clubs," the pressure group added.
"Our protests will increase every week until we get an official answer."