News that the Senna name and colours are back in F1 next season will excite plenty of fans - but what evidence is there that Bruno, the nephew of late world champion Ayrton, can follow in family footsteps?
They say racing is in the blood, and there are certainly plenty of occasions where family members have shown natural talent of differing levels both in the same generation and the next.
The Schumacher brothers (although one clearly not a match for the other) showed siblings could deliver natural flair on the track while Damon Hill's achievement as the first second generation world champion, followed the very next year by the title-winning success of another famous son Jacques Villeneuve, proved parental lines flow through. More recently, Nico Rosberg has impressed and even Nelson Piquet junior scored some points during a turbulent F1 career.
Senna, on the other hand, is effectively a second generation once removed, being merely the nephew of a great driver rather than coming from direct lineage, yet his name still carries a heavy weight of expectation. Ross Brawn, who tested the Brazilian as a possible alternative to Rubens Barrichello for this year, has already admitted that it's "important he does well" because of the legacy of the name.
With facial features that are, at times, uncannily similar to his uncle, Bruno Senna has never been able to escape the association with his famous uncle - so much so that he avoided the opportunity to use the alternative part of his surname, Lalli, because there was no point trying to hide who he was.
Indeed, far from hiding it, he has never shirked from the opportunity to make the most of his name.
Stopped by his family from racing for 10 years when he was 10 after the death of Ayrton in 1994, he was able to fast-track himself to Formula One with a sponsor-boosting profile. He uses the yellow, green and blue helmet design of is late uncle in a similar style in his own racing helmet and will openly approach questions about Ayrton, well aware that such a legendary name attracts natural interest, that attracts backers and that helps boost your career - and after just four years of racing, Senna had got his first test in Formula One.
But even with a big name, you still have to be quick. For every famous name that has made it, there are plenty who have failed to come through the junior ranks. Take Nigel Mansell's sons Leo and Greg. Admittedly some may argue Mansell got where he did through sheer determination rather than a deep-rooted natural talent, so his sons have had less to go one, but neither has ever set the world alight with their performances.
To that end, Senna is conscious of the importance attached to the name and the need not to damage it - but he has also openly admitted that it is "natural for people to fail" and that if he does not succeed, then so be it.
But by all accounts he won't.
It is alleged that Ayrton Senna once said "if you think I'm good then wait until you see my nephew Bruno". Whether that comment is true or not, the Brazilian has proved it himself. He finished runner-up in the highly competitive GP2 series last year, has shown a natural ability to race in the rain and on street circuits - two of the ultimate marks of a top talent - and also has a detailed understanding of the engineering side, providing the same thoughtful approach to racing as seen in his uncle Ayrton (not to mention the multiple world champion Michael Schumacher).
But even if the natural talent dissipates in the high pressure world of Formula One, Senna's rapid journey to the top level of the sport just goes to show how far a name can get you.
"In the end I reached an agreement with Campos because they believe in me and because they think that my name will help them to get sponsors," admitted Senna on the announcement that he will be driving for the new Campos Meta team next year.
So the name has done its job. Now he just has to live up to it.