These are the kinds of times in which Red Bull designer Adrian Newey thrives - and the team's new car really could be the one that takes them to the top of the podium.
Why? Because Newey loves new rules.
The first millionaire 'superstar designer' in Formula One — as much as he likes to dodge the limelight there is no dodging that fact — Newey is a born innovator. Which is why his latest creation looks very different to the rest of the grid.
Ever since he completed his aerodynamics dissertation at Southampton University - as thick as a telephone directory and filled with detail — it has been clear Newey is unique; a meticulous man, an information sponge and a true trend setter.
He delivered the goods that put McLaren and Williams at the top of the tree and now F1's latest regulation changes should give him the perfect chance to do the same for Red Bull. Just look at his history.
Take the Leyton House he designed in 1988. In a year when a choice between turbos or non turbos created significant waves in F1 design rooms, Newey sailed over them with an aero package like no other, taking the minnow team to the front at the Japanese Grand Prix.
He took his Leyton House concept to Williams and, adding technology, created the most advanced F1 cars ever. They won two titles before the death of Ayrton Senna, in a Newey machine stripped by the rules of its electronic wizardry, ended his run.
His cars returned to form in 1996, when new rules demanded significant cockpit protection and Newey found a neat aerodynamic solution. But by the time the title was won he was on gardening leave and, to date, they have never won another title.
Dramatic rule changes in 1998 saw car widths reduced and grooved tyres introduced — and guess who had a handle on the effects quicker than anyone else? Yep. Him again. Newey, now at McLaren, created a car that broke his old team's stranglehold and took the title.
Now, fast-forward 10-and-a-bit years later. Newey, now comfortably settled in at Red Bull with the right design team built around him, is faced with another set of rule changes - ones that really excite him, a raft of aerodynamic alterations at which he excels.
Red Bull may be one of the few non-manufacturer teams on the grid but it is perhaps one of the most committed, owner Dietrich Mateschitz having ploughed money into motorsport for years with the end game being the world championship trophy.
And three years ago, Mateschitz put Newey in place. He could never have foreseen such dramatic rule changes then - but now, like an eager Roman Abramovich when Jose Mourinho had honed his Chelsea Football side to perfection, I bet he cannot wait for the season to get started...
PUBLISHED ON FEBRUARY 10