Today marks the start of our campaign for Alex Zanardi to win BBC Overseas Sports Personality of the Year.
The award is expected to go to one of world sport's biggest names, with Usain Bolt and Michael Phelps among the leading contenders.
But our readers believe Zanardi embodies remarkable qualities of determination, sportsmanship and humility that deserve nationwide recognition.
The amazing response to last week's story of Zanardi towing a fellow hand cyclist to the finish of the Venice Marathon included a number of demands for a Sports Personality award.
We agree, and are appealing to the BBC's panel of experts, which selects the winner, to recognise Zanardi when the Sports Personality prizes are handed out on Sunday 16 December.
You can join the campaign by tweeting your reasons for Alex Zanardi to win, adding the hashtag #zanardi2win.
Zanardi's amazing feats made him one of the stories of the Paralympics - but for those in need of a reminder, here's the lowdown on this amazing sportsman and our full reasons why he should win.
WHO IS ALEX ZANARDI?
Alessandro Zanardi was born in Bologna, Italy, in 1966. His early life was marked by the tragic death of his sister in a car crash. Nonetheless, he embarked on a successful karting career during his teenage years.
Zanardi worked his way through the ranks to Formula One, where he competed at 44 races but rarely tasted success at the lowly Jordan, Minardi and Lotus teams.
He moved on to various championships, most successfully the American CART series which he won in 1997 and 1998.
It was in one such race at Germany's Lausitzring in 2001 that his life changed. Zanardi lost control while exiting the pits and spun into the path of Patrick Charpentier, who smashed into the stricken car with terrifying force.
Miraculously, doctors saved Zanardi, who lost both legs and three-quarters of the blood in his body.
Everyone believed Zanardi's career was over except the man himself. He designed and built custom prosthetic legs and set about returning to motorsport.
Using hand-operated accelerator and brakes, he tested a CART car before competing successfully in the World Touring Car Championship.
Meanwhile, Zanardi had taken up hand cycling as part of his fitness regime, and finished fourth in the 2007 New York Marathon with minimal training.
In 2009 he quit motorsport to concentrate on his bid to represent Italy at the 2012 Paralympic Games. Last year he won the New York Marathon at the fourth attempt.
WHAT DID HE DO IN 2012?
At the age of 45, Zanardi completed his rebirth with two gold medals at the London Paralympics.
Zanardi lit up Brands Hatch race track in Kent, where he claimed gold in the H4 handcycle time trial, completing the 16km course in 24 minutes 50.22 seconds.
Two days later he won the 48km road race, then helped Italy to a silver medal in the team relay.
But that's not all - last month Zanardi was involved in another of the feel-good stories of the year, helping a quadripledic youngster to complete the Venice Marathon amid atrocious weather conditions.
In scenes straight out of the A-Team, he towed 17-year-old Eric Fontanari using rope he found in a rubbish bin by the side of the road, then used gaffer tape to fix a gearing problem.
To top it all off, he pushed his companion - who was suffering muscle spasms - across the finish line so he could finish before him.
All this was done away from the glare of publicity, with only amateur mobile phone footage capturing Zanardi's amazing generosity of spirit.
WHY DOES HE DESERVE TO WIN SPORTS PERSONALITY?
In an era when so many of our sporting heroes turn out be egomaniacs or frauds, Zanardi embodies all that is good about sport.
Far from expressing sadness or anger at the accident that lost him his legs, he remains relentlessly positive.
After winning Paralympic gold, he said: "I've had a magical adventure - and this is a fantastic conclusion. This is a great accomplishment, one of the greatest of my life."
Then, immediately, it was a case of looking for another challenge to throw himself into: "From Monday, I'll have to find something good or else life will become a little boring!"
Little chance of that for a man with Zanardi's drive and courage - he is threatening to make a motor racing comeback at next year's Indianapolis 500.
Even more remarkably, he seems to be the only person immune to the inspirational tale of Alex Zanardi.
"I sense that the people have a special affection for me," he said.
"But, at the end of the day, I've done nothing special. I've just got on a bike and pedalled."
This attitude sums up so many who competed at the Paralympics - people who refused to let fate get in the way of their dreams.
In a world full of self-regard and self-pity, where we blame anyone but ourselves, what better role models could you wish for?
If we are to believe the bookmakers, British Paralympians David Weir and Ellie Simmonds are likely to make the 12-person shortlist for the main Sports Personality award.
But the prize seems destined for the victor of a three-way fight between Bradley Wiggins, Mo Farah and Andy Murray - all worthy winners, incidentally.
So with a Paralympian unlikely to scoop the big prize, surely this gives the BBC's expert panel the perfect opportunity to honour one in the shape of Zanardi.